IMARC Group, a leading market research company, has recently released a report titled “Asia Pacific Digital OOH Advertising Market Report by Format Type (Digital Billboards, Video Advertising, Ambient Advertising, and Others), Application (Outdoor, Indoor), End Use Industry (Retail, Recreation, Banking, Transportation, Education, and Others), and Country 2024-2032.” The study provides a detailed analysis of the industry, including the Asia Pacific Digital OOH Advertising Market Outlook, Trends, Share, Size and Growth Opportunities. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How Big is the Asia Pacific Digital OOH Advertising Market?
The Asia Pacific digital OOH advertising market size reached US$ 9.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 25.2 Billion by 2032, exhibiting a growth rate (CAGR) of 11.4% during 2024-2032.
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Asia Pacific Digital OOH Advertising Market
The Asia Pacific digital OOH advertising market is witnessing significant growth, driven by the growing number of advertisers that are installing digital screens in busy locations, including airports, retail centers, and public transportation networks. In line with this, the emergence of smart city projects, especially in South Korea, Japan, and Singapore, supports the integration of digital signage and billboards into the urban infrastructure, which is further bolstering the market. In addition to this, digital OOH advertising is becoming a more appealing choice for marketers looking to optimize the effect of their campaigns due to its adaptability and dynamic nature, which is contributing to the expansion of the market in the Asia Pacific.
One of the emerging trends in the Asia Pacific digital OOH advertising market include the adoption of advanced technologies such as augmented reality, facial recognition, and vehicle recognition technologies to create more engaging and interactive ad experiences. In line with this, with the integration of the technologies, the viewers can experience personalized content, which enhances the overall experience, thereby creating a positive outlook for the market. Furthermore, the growing emphasis on programmatic advertising in the digital out-of-home (DOOH), facilitating the automated buying, selling, and optimization of ad space in real-time, which is anticipated to bolster the market growth in the Asia Pacific over the forecasted period.
Asia Pacific Digital OOH Advertising Market Segmentation:
Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Breakup by Application:
- Outdoor
- Indoor
Breakup by End Use Industry:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Country:
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
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Key Highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
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