Primary Boosters and Barriers
Oat milk is extremely eco-friendly, generates relatively lower greenhouse gases and uses reduced amount of water compared to other dairy alternatives like almond. Taste-wise, oat milk appeals to a larger number of consumers, since it is somewhat as consistent as dairy milk, and therefore, is vastly preferred in home cooking as well as coffee shops. Upsurge in the consumption rate of plant-based milk, especially via popular coffee retail chains like Dunkin Donuts and Starbucks, has been favourable for the oat milk market. Moreover, to foster sales, leading vendors are focusing on attractive and aesthetic packaging with bright and catchy colours.
Sufficient intake of calcium brings down the risk of osteoporosis while facilitating nerve and muscle function and improving cardiovascular health. These are the key health benefits provided by oat milk and are responsible for the huge demand in the global market. Accelerated cases of lactose intolerance have also benefitted the global industry to a large extent.
Well-established retailers like Walmart and Target have been taking note of the escalating preference for organic oat milk among consumers. The high demand can be accredited to the improving living standards, government-backed initiatives, and the surging purchasing capacity of the consumers in China, Brazil, and India.
Market Scope
Oat milk market Overview by Market Research Future (MRFR) expects to garner an approximate valuation of USD 6.47 Billion by the year 2028. MRFR adds that the market size should expand at a rate of 7.2% over the review period, between 2021 and 2028.
Segmental Review
Product type, category and distribution channel are the top segments highlighted in the MRFR report.
Product types studied in the MRFR market study are flavoured and plain. Flavoured type of oat milk has taken the top spot in the global market and could also procure the highest growth rate in the years to come. This type of oat milk has additional flavours that appeal to the varying tastes of the consumers and help foster the sales.
Category-wise, the major segments can be organic as well as conventional. Considering the rapidly surging demand for organic oat milk, the segment can escalate at the fastest rate in the following years. The demand for organic oat milk is substantially high since it contains significant amounts of fiber as well as beta-glucans and helps bring down bad cholesterol level in the body.
Distribution channels selling oat milk are either store-based or non-store-based products. Convenience stores, supermarkets hypermarkets, and more are the major store-based channels and hold the leading position in the global market. With the provision of a one-stop experience for shoppers, store-based outlets have garnered high traction worldwide.
Prominent Vendors
Rise Brewing (US), Elmhurst (US), Thrive Market. (US), Califia Farms (US), Chobani (US), PepsiCo (US), Oatly (Sweden), Pacific Foods (US), Danone (US), Happy Planet Foods (US), are some of the major firms in the global market for oat milk.
Regional Insight
Asia Pacific/APAC, North America, Europe, as well as RoW/rest of the world are the prominent oat milk market insight.
Europe has maintained its winning streak since 2022 and can keep making the highest profits in the global market, thanks to the high awareness among people about oat milk’s health benefits. Germany has been identified as the most lucrative market in Europe and the share is projected to burgeon rapidly in the years to come owing to frequent launches of new flavors by the reputed companies. More and more consumers are opting for plant-based milk, given the health, ethical and environmental factors, which also enhances the market size for oat milk in the region. The fact that oat milk is not soy-based or nut-based and is gluten-free, works in its favor as people that are allergic to these are turning out to be key consumers.
Asia Pacific has seized a massive share in the global market, with the highest demand for oat milk witnessed in Japan, China, and numerous South-East Asian economies. Growth in health awareness and the rising number of fitness freaks in the region offer attractive opportunities to the top firms in the region. In demand eCommerce channels, growing presence of organized distribution channels and the expanding urban populace also drive the sales of oat milk in the region. Several consumers in the region are growing concerned regarding the presence of antibiotics as well as growth hormones in dairy milk, which also prompt them to opt for plant-based milk like oat milk.
Latest Updates
March 2021
Starbucks recently added a new range of oat milk-based drinks, which will be available in stores across the US, in view of the mounting preference for alternatives to dairy milk. The latest drinks made of oat milk are Honey Oat milk Latte and Iced Brown Sugar Oat milk Shaken Espresso.
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