Feb
14
Exclusive Ronnie 2K Talks 2K23. Kevin Durant, Klay Thompson, Lil Wayne, and MoreNBA 2K23 has been officially launched. In addition to the excitement around gameplay, player ratings, cover stars, and everything else around the game's launch, Ronnie Singh has been at the forefront of what's the biggest event of the year.
Also called Ronnie 2K, Singh has seen NBA2K rise to heights that was thought to be possible when the franchise first featured Michael Jordan on their cover in the year 2011. An exclusive interview was conducted with Singh discussed the day of launch the player's ratings, the celebrity involvement, the game's fan base and an overview of the NBA2K team that makes it all possible.Note this interview has been lightly edited and simplified for clarity.
"This game is very important to the community and there are many people that are in the community. So it's about making sure that our players are happy. It also involves the NBA players that are part of our team or the famous, the players," Singh said. "So today I'm going to send a lot of codes to people. I've dropped off the game to Travis, PG, and some of the people that I'm close with.
The cultural momentum that this game has, launches day gets larger. It's honest , quite overwhelming, and really exciting as well. "As the spokesperson for NBA2K, Singh has an extremely significant role to play in the continuous growth of the game. From encouraging the participation of famous athletes and celebrities as well as personally engaging with the larger community, Singh understands the massive responsibility he has.
"I think I'm kinda like the funnel when it comes to people who are a mass-conscious. I've built relationships with each bigger person who plays our game, and also our community, our player base is relying on my ability to stay abreast on what's going on," Singh said. "Our game is no longer only a simple drop and go it. The game is updated every six weeks and significant ones featuring new music, new games, brand new MyTeam cards, and new clothing apparel, all every six weeks.
There's so much. As the person in the middle of it all, I'm tasked with a massive responsibility to reach all of our customers the most effectively we can. ""I believe it's an honor badge for the guys. The topic is something they'll definitely talk about inside the gym," Singh said. "Even though Klay stated that he had not played NBA2K prior to the Dreamcast but the fact that Klay cares about his ratings that much, I know that that's not true. I can see his tag for gamer, he plays it just plenty.
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