Meat Market - Turkey
Market Statistics
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Size in 2023: US$D 7.01 Billion
Market Forecast in 2032: USD 11.26 Billion
Market Growth Rate: 5.20% (2024-2032)
The Turkey meat market size reached USD 7.01 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 11.26 Billion by 2032, exhibiting a growth rate (CAGR) of 5.20% during 2024-2032.
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Turkey Meat Market Trends:
The Turkey meat market is expanding rapidly, owing to several interconnected factors. Primarily, the market is driven by the growing consumer demand for lean as well as high-protein meat alternatives. Besides this, meat is becoming more popular because of its many health advantages, such as its low fat and cholesterol content, which makes it a popular choice for consumers who are concerned about their health. In line with these factors, the growing awareness of balanced diets and the rising trend of high-protein, low-fat diets are further supporting the expansion of the Turkey meat market. Additionally, the versatility of turkey meat in various cuisines and its suitability for a wide range of processed products, such as sausages and deli meats, are enhancing its appeal in both retail and food service sectors.
Turkey Meat Market Scope and Growth Analysis:
A key trend in the Turkey meat market is the growing emphasis on convenience and ready-to-cook products. In addition to these factors, manufacturers are introducing pre-marinated, pre-cooked, and frozen turkey products to cater to busy lifestyles and the increasing demand for quick meal solutions. Furthermore, the market is witnessing a rise in organic and free-range turkey products, driven by consumer preferences for sustainable and ethically sourced meat.
Apart from this, innovations in packaging and distribution, along with the expansion of online retail channels, are also contributing to the expansion of the market. Consequently, these factors, coupled with promotional efforts to boost turkey meat consumption beyond traditional festive periods, are expected to drive the growth of the Turkey meat market in the coming years.
Turkey Meat Market Report Segmentation:
Type Insights:
- Raw
- Processed
Product Insights:
- Chicken
- Beef
- Mutton
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
- Online Stores
- Others
Regional Insights:
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Blacksea
- Eastern Anatolia
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Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Turkey Meat industry.
Other Key Points Covered in the Report:
- COVID-19 Impact on the Market
- Porter's Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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