Lingerie Market- India
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 9.32% (2024-2032)
Market Size in 2023: USD 4.9 Billion
Market Size in 2032: USD 10.9 Billion
The India lingerie market is growing quickly due to the rise of internet retail, growing disposable incomes, and growing fashion mental state. According to the latest report by IMARC Group, the market size reached USD 4.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 10.9 Billion by 2032, exhibiting a growth rate (CAGR) of 9.32% during 2024-2032.
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India Lingerie Market Trends and Drivers:
- Changing Consumer Preferences: Women are increasingly seeking lingerie that fits their unique body shapes and sizes, prompting brands to diversify their offerings.
- Rise of Online Shopping: E-commerce has made it easier to access customized lingerie options, overcoming the limitations of traditional retail stores.
- Technological Advancements: Virtual fitting rooms and personalized recommendations enhance the shopping experience, helping women find the perfect fit more easily.
- Comfort and Functionality: As 2024 approaches, comfort and functionality are top priorities for women, with a demand for lingerie that combines both style and support.
- Urbanization and Workforce Participation: More women in the workforce are driving demand for stylish, comfortable, and practical lingerie that also reflects personal style and self-expression.
- Influence of Social Media: Influencers and celebrities shape consumer choices, rapidly evolving trends, while celebrity endorsements impact purchasing decisions.
- E-Commerce Revolution: Online platforms offer easy access to various brands and styles, transforming how women shop for lingerie, with a focus on personal expression.
- Sustainability and Ethical Practices: Consumers are increasingly choosing lingerie made from eco-friendly materials, such as organic cotton and recycled fabrics, with brands focusing on sustainable and ethical production practices.
- Inclusive Offerings: Brands are responding to the demand for inclusivity by offering options for different body types, reflecting the diverse preferences of modern consumers.
- Dynamic Market Growth: The Indian lingerie market is evolving with growing demands for innovation, personalization, inclusivity, and sustainability.
India Lingerie Market Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India lingerie market growth. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.
Breakup by Product Type:
- Brassiere
- Knickers or Panties
- Shapewear
- Others
Breakup by Material:
- Cotton
- Silk
- Satin
- Nylon
- Others
Breakup by Price Range:
- Economy
- Premium
Breakup by Distribution Channel:
- Mass Merchandizers
- Specialized Stores
- Online Stores
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East and Northeast India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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