As the digital world shifts from Web2 to Web3, fintech brands face new challenges and opportunities. Traditional marketing strategies fall short when engaging audiences who are immersed in the decentralised, community-driven world of Web3. To truly thrive in this space, it’s crucial to adopt a full-funnel approach that leverages programmatic advertising across a variety of channels like Display, CTV (Connected TV), Audio and DOOH (Digital Out-of-Home).
At Finovation Media, we specialise in delivering hyper-targeted campaigns with access to premium Web3 inventory through specialised SSPs (Supply-Side Platforms). Here’s how we help fintech brands capture, nurture, and convert users throughout the marketing funnel in the Web3 era.
Awareness Stage: Reaching Users Where They Spend Their Time
In the early stages of the funnel, building brand awareness is key. This is where a combination of Display, CTV and DOOH ads shines, especially when they’re programmatically delivered to Web3 audiences at scale across multiple devices.
- Display Ads: Our programmatic solutions allow us to tap into Web3-specific SSPs, allowing us to reach users browsing dApps, crypto news sites and blockchain-focused communities. By leveraging rich media and visually captivating ads, we ensure your brand gets noticed by crypto enthusiasts and DeFi users right from the start.
- Connected TV (CTV): CTV allows fintech brands to extend their reach into streaming platforms where Web3 discussions often thrive. Programmatically delivered video ads can introduce your brand to viewers during streaming sessions on channels that align with crypto and finance interests. The non-intrusive, high-impact nature of CTV helps build trust with potential customers at scale.
- DOOH (Digital Out-of-Home): Through our programmatic DOOH solutions, we leverage digital billboards in immersive environments. We target users in high footfall areas with a focus on geo focused locations.
Consideration Stage: Driving Engagement with Precision Targeting
Once users are aware of your brand, it’s time to deepen their interest through targeted engagement. Here, leveraging on-chain data and programmatic audio ads can help you deliver personalised content that speaks to users’ needs and preferences.
- On-Chain Data for Precise Targeting: Our programmatic technology harnesses the power of on-chain data, enabling us to target users based on their crypto wallet activity, engagement with specific DeFi protocols or NFT ownership. This ensures that your ads are seen by those who are already interested in Web3 technologies, making your campaigns more relevant and effective.
- Audio Ads: Programmatically delivered audio ads on platforms like Spotify/Bloomberg Radio or decentralised audio streaming services can create an intimate connection with listeners. By delivering ads that speak to their financial goals or highlight your unique Web3 offerings, you can keep your brand top-of-mind as they move through the consideration phase. Audio ads are particularly effective for targeting users who consume crypto podcasts and finance-related audio content.
Full-Funnel Optimisation: Real-Time Adjustments for Maximum Impact
A successful Web3 marketing strategy doesn’t just set campaigns and forget them, it requires constant optimisation. Finovation Media’s programmatic approach provides real-time insights and allows for adjustments across the funnel to ensure every part of your campaign is delivering results.
- Real-Time Bidding & Optimisation: Our platform uses real-time bidding (RTB) to ensure that your ads are placed in front of the right users at the best price. By continuously analysing performance data, we can adjust bidding strategies and creative content to maximise your ROI.
- Cross-Channel Reporting: We offer comprehensive cross-channel reporting, allowing you to see how your Display, CTV, Audio, and DOOH campaigns are performing across each stage of the funnel. This transparency enables you to make informed decisions about where to allocate budget for the greatest impact.
