Social media marketing is essential for businesses, content creators, and brands looking to grow their audience and engagement. However, managing multiple platforms, creating high-quality content, and tracking performance can be overwhelming. That’s where social media marketing tools come in.
For businesses and creators using a Video Editing App, social media tools help streamline video editing, scheduling, content optimization, and performance tracking. The right tools can boost efficiency, improve engagement, and maximize content reach.
In this blog, we’ll explore 13 of the best social media marketing tools and resources to help you create, manage, and grow your social presence effectively.
1. Canva – Best for Graphic Design
- What It Does: Canva is a user-friendly tool for creating eye-catching social media graphics, banners, and thumbnails.
- Key Features: Ready-made templates, drag-and-drop editing, and animated elements.
- Best For: Social media managers, content creators, and businesses looking for branded visuals.
Pro Tip: Use Canva to design thumbnails for your video content before uploading to YouTube, Instagram, or Facebook.
2. Hootsuite – Best for Social Media Scheduling
- What It Does: Hootsuite allows users to schedule and automate posts across multiple social platforms.
- Key Features: Bulk scheduling, social listening, analytics, and team collaboration.
- Best For: Businesses and content creators who want to maintain a consistent posting schedule.
Example: If you use a Video Editing App to create daily Reels or Shorts, Hootsuite helps you schedule them in advance for better reach.
3. Buffer – Simple Social Media Management
- What It Does: Buffer is a straightforward scheduling tool that helps plan, track, and analyze social media performance.
- Key Features: Content calendar, post scheduling, and performance analytics.
- Best For: Small businesses and solo creators who need a simple and cost-effective social media tool.
Pro Tip: Buffer’s link shortener helps track click-through rates on video posts and promotions.
4. Sprout Social – Best for Analytics & Insights
- What It Does: Sprout Social offers advanced analytics, social listening, and post scheduling.
- Key Features: Competitor analysis, engagement tracking, and AI-driven insights
- Best For: Brands and businesses focused on data-driven social media strategies.
Example: If you want to see which type of video content performs best, Sprout Social’s analytics help identify audience preferences.
5. InShot – Best for Quick Mobile Video Editing
What It Does: InShot is a mobile-friendly Video Editing App that allows users to trim, cut, and edit videos for social media.
Key Features: Filters, transitions, text overlays, and music integration.
Best For: Influencers and businesses that need to edit social media videos on the go.
Pro Tip: Use InShot to resize videos for Instagram, TikTok, and YouTube Shorts in one tap.
6. StatusQ – Best for Professional Video Editing
- What It Does: StatusQ is a high-quality Video Editing App designed for creating engaging Reels, Shorts, and social media videos.
- Key Features: AI-powered transitions, music sync, and customizable templates.
- Best For: Content creators looking for a powerful yet user-friendly video editor.
Example: If you’re creating a holiday marketing campaign, StatusQ’s ready-made templates make it easy to produce professional-looking videos.
7. Later – Best for Instagram & Pinterest Scheduling
- What It Does: Later specializes in visual content planning, allowing users to schedule Instagram, Pinterest, and TikTok posts.
- Key Features: Drag-and-drop calendar, hashtag suggestions, and analytics.
- Best For: Businesses and influencers focusing on visual storytelling.
Pro Tip: Later’s link-in-bio feature helps drive traffic from Instagram posts to websites, stores, or video content.
8. BuzzSumo – Best for Content Research
- What It Does: BuzzSumo helps discover trending topics and viral content in your industry.
- Key Features: Content performance tracking, influencer discovery, and competitor analysis.
- Best For: Marketers who want to create high-engagement social media content.
Example: If you’re using a Video Editing App to create tutorials, BuzzSumo helps find trending video ideas based on audience interests.
9. TikTok Creator Center – Best for Trend Tracking
- What It Does: TikTok Creator Center provides real-time insights into trending sounds, hashtags, and video formats.
- Key Features: Performance analytics, audience insights, and video editing tips.
- Best For: Content creators looking to go viral on TikTok and Instagram Reels.
Pro Tip: Use this tool to find trending sounds and challenges and edit them seamlessly with a Video Editing App.
10. Facebook Business Suite – Best for Multi-Platform Management
- What It Does: Facebook Business Suite allows businesses to manage Facebook and Instagram marketing from one dashboard.
- Key Features: Post scheduling, ad management, and performance tracking.
- Best For: Brands and businesses looking to advertise on Meta platforms.
Example: If you post promotional videos using a Video Editing App, Facebook Business Suite helps you track engagement across platforms.
11. Trello – Best for Social Media Content Planning
- What It Does: Trello is a project management tool that helps plan and organize social media content.
- Key Features: Drag-and-drop task management, collaboration boards, and workflow automation.
- Best For: Marketing teams managing multiple campaigns and platforms.
Pro Tip: Use Trello to map out video content ideas, schedule shoots, and assign tasks for better workflow.
12. Kapwing – Best for Meme & Short Video Editing
- What It Does: Kapwing is an online Video Editing App that lets users create memes, subtitles, and video montages.
- Key Features: Auto-captioning, video trimming, and GIF creation.
- Best For: Marketers creating fun, engaging content for social media.
Example: If you want to make viral meme-style videos, Kapwing’s built-in tools make it easy.
13. Google Trends – Best for Tracking Search Trends
- What It Does: Google Trends helps users analyze search trends and discover popular topics.
- Key Features: Keyword tracking, geographic data, and content forecasting.
- Best For: Marketers researching what’s trending in their industry.
Pro Tip: Use Google Trends to find seasonal video topics and create timely content using a Video Editing App.
Final Thoughts: The Right Tools Make a Difference
The best social media marketing campaigns rely on efficiency, creativity, and data-driven strategies. Whether you’re managing a brand, creating video content, or running social ads, using the right tools helps streamline processes, improve engagement, and maximize reach.
Key Takeaways:
- Use scheduling tools (Hootsuite, Buffer) to automate social media posts.
- Create high-quality video content using a Video Editing App like StatusQ.
- Track performance with analytics tools (Sprout Social, Facebook Business Suite).
- Engage with trending topics using TikTok Creator Center and BuzzSumo.
- Plan content strategy with Trello and Google Trends.
Want to create professional social media videos? Try StatusQ – the best Video Editing App for content creators!
