Given the continued proliferation of print on demand books, it's safe to say that on-demand printing is here to stay. Some companies continue to offer it in its pure form, while others have hybrid models, giving you a bit more flexibility than the original model. If you have yet to become familiar with it, the idea is to print books using digital methods as orders are received individually. Therefore, order fulfillment is an automatic part of the service. It sounds like an ideal way for self-publishers to avoid the responsibility of inventory and arranging for order fulfillment. But the downside is giving away a big chunk of your profit.
Printing your book on-demand can be beneficial if you have little interest in earning a profit from sales and merely want to become an author – and your book is primarily text-based. You upload your content to a template-type system that accepts it and holds it in a queue until someone orders a copy. Then, it's printed and shipped individually. There is a beauty to on-demand printing because it matches print runs with confirmed orders; there is no inventory cost and no waste. If you have no idea how many books you may sell, it can take the guesswork out of planning print runs, even if they are small batches.
Seling in retail stores can be an advantage; when you do, printing your book conventionally is required. When you go with print-on-demand, your book is confined to digital sales. There is no doubt that online book sales are enormous, but some readers shop more in person. Also, having your book displayed next to its competitors in a retail store can spark sales; someone who came to purchase another author's work may see yours and buy it instead. If you're fortunate enough to be placed on featured tables in prominent locations, even more people will see your book and pick it up.
If you're a self-publisher and you know your sales volume, there is minimal risk in printing your book conventionally. You can order a quantity to match your upcoming sales and set your price. It also allows you to control your profit margin and sell your books anywhere you choose. Many authors have an eCommerce set up and sell books directly from it. You'll earn the most with that model because you aren't giving a percentage of the sale proceeds to anyone else. It's also a way to control your customer service and build relationships. When you take orders, you get emails and other customer data.
Company Name: Acutrack, Inc
Address: 350 Sonic Ave, Livermore, CA 94551
Phone Number: 888-234-3472
