The real estate industry is undergoing massive changes due to digital disruption. New technologies have enabled new business models while changing consumer behavior and expectations. Staying ahead in this evolving landscape requires leveraging digital marketing strategies. That's where a full-service digital agency like A2 Digital can provide strategic advantages for real estate companies.
By working with an experienced agency, real estate businesses gain access to specialized expertise, latest tools, and technology. A2 digital marketing agency has helped numerous real estate clients boost online visibility, generate qualified leads, and increase sales. Let's explore how their integrated digital marketing solutions deliver a competitive edge for real estate companies.
Optimized Website for Lead Generation
A responsive, optimized website is the first impression for prospects. A2 Digital builds sites customized for lead capture. Key elements include:
- Intuitive layout focusing on core services
- Compelling content highlighting benefits
- CTAs prompting contact or booking
- Optimized for search engines and mobile
- Integrated CRM for lead nurturing
Continuous optimization helps the site rank higher in search results. The measurable ROI comes from qualified prospects turning into clients.
Search Engine Optimization (SEO)
SEO improves organic search visibility, a primary source of traffic for most businesses. A2 Digital's white hat SEO strategies include:
- Keyword research to target buyer intent
- On-page SEO to optimize content for keywords
- Off-page SEO like links, citations, and profiles
- Technical SEO like speed optimization
- Regular reporting and optimization
Their proprietary tools and expertise help real estate sites gain top industry rankings in local areas.
Pay Per Click (PPC) Advertising
For fast results, PPC campaigns on Google, Facebook, and other platforms deliver targeted prospects. A2 Digital:
- Identifies high-intent keywords and locations
- Creates optimized ads and landing pages
- Manages bids, budgets, and campaign performance
- Provides monthly reporting of metrics like CTR, CPC, etc.
With their testing and optimization, clients achieve an impressive ROI from ad spend.
Content Marketing
Relevant, shareable content improves branding while informing and engaging prospects. A2 Digital develops:
- Educational blog articles and guides
- Infographics, videos, eBooks, and guides
- Press releases, byline articles, and newsletters
- Social media optimization and promotion
By addressing questions and pain points of the target audience, content attracts organic traffic and builds trust in the brand.
Social Media Management
Today prospect research starts on social networks. A2 Digital creates profiles, posts engaging updates, and responds to comments and messages on:
- Facebook, Instagram, YouTube, LinkedIn and Twitter
- Schedules timely, optimized posting of fresh updates
- Target ads to expand reach and engage new followers
- Analyze metrics to refine strategies
Social media has become a powerful lead-generation and relationship-building channel.
Mobile Optimization
With over 50% of searches now from mobile, an optimized mobile experience is a must. A2 Digital ensures websites and campaigns are:
- Responsive with fluid layouts adapting to any screen size
- Optimized images and quick page loads
- Easy-to-navigate menus and CTAs
- Integrated with apps if required
This provides prospects seamless access to information on the go when making real estate decisions.
Reputation Management
Online reviews influence over 70% of buyers. A2 Digital's reputation management services include:
- Monitoring brand, competitors, and top agents online
- Encouraging happy clients to leave genuine reviews
- Responding supportively to any negative feedback
- Linking positive mentions across major review sites
This helps enhance brand perception and credibility among potential clients.
Analytics and Reporting
All digital activities require measurement. A2 Digital provides:
- Google Analytics setup and tracking website usage
- Campaign tracking of ROI from each marketing channel
- Customizable reporting dashboards
- Regular performance reviews along with optimization suggestions
Data-driven insights enable real estate companies to optimize budgets and focus on the highest converting strategies.
With A2 Digital's comprehensive digital solutions, real estate businesses gain distinct advantages compared to relying only on traditional methods. Let's address some frequently asked questions about their services:
FAQs
Q. What is the timeline to see results from A2 Digital's campaigns?
A. Most clients see an improvement within the first 3 months as strategies are optimized. PPC may deliver leads within 2-4 weeks while SEO can take 4-6 months for top rankings.
Q. How much does it cost to work with A2 Digital?
A. Prices vary based on business size and goals. They provide customized proposals factoring scope of work. On average, an initial 3-6 month digital marketing plan costs 20,000-50,000 per month.
Q. Are ongoing support and changes included?
A. Yes, their retainers include strategy refinements and campaign adjustments in response to market dynamics or goal updates. Expert account managers provide ongoing support.
Q. Can you guarantee more sales and leads?
A. While they cannot guarantee specific metrics, A2 Digital has a proven track record of quantifiable ROI for clients. Guarantees depend on business and industry factors beyond just marketing.
In conclusion, choosing the right digital marketing partner is crucial for real estate businesses to get found online, attract high-intent prospects, and improve sales. With their full-service expertise and data-backed approach, A2 Digital delivers tangible competitive advantages. Their long-standing success in achieving goals for clients across industry verticals makes them a strategic choice. Contact A2 Digital today to learn how customized digital solutions can elevate your real estate business.
