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AdTech Market 2024 | Share, Size, Trends, Latest Insights, Analysis and Forecast to 2032

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Our report has categorized the market based on solution, advertising type, platform, enterprise size, and industry vertical.

IMARC Group, a leading market research company, has recently releases report titled “AdTech Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, The study provides a detailed analysis of the industry, including the global adtech market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the AdTech market?

The global AdTech market size reached US$ 519.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,132.5 Billion by 2032, exhibiting a growth rate (CAGR) of 8.94% during 2024-2032.

What is AdTech?

Adtech, short for advertising technology, is the amalgamation of technology and digital tools used to facilitate various aspects of online advertising. It encompasses a broad range of solutions and platforms designed to make digital advertising more efficient, data-driven, and targeted. Key components of adtech include programmatic advertising, which uses automated systems and algorithms to buy and place ads in real-time, optimizing their delivery for relevance and impact. Data management platforms (DMPs) collect and analyze consumer data to inform targeted advertising campaigns. Ad networks connect advertisers with publishers to display ads on websites and apps. Additionally, adtech includes tools for creating, testing, and optimizing ad content, as well as analytics and reporting tools to track the performance of advertising campaigns. Ad attribution models help determine which marketing touchpoints contribute to conversions, aiding in budget allocation. Ad verification and brand safety services ensure ads are displayed in appropriate contexts and viewed by real audiences. Adtech plays a pivotal role in the digital advertising ecosystem, helping businesses reach their target audiences more effectively and measure the success of their campaigns.

Request for a free sample copy of this report: https://www.imarcgroup.com/adtech-market/requestsample

AdTech Market Trends:

The ongoing shift from traditional advertising to digital platforms represents one of the key factors driving the growth of the market across the globe. Advertisers are reallocating budgets to digital channels to reach online audiences effectively. The availability of vast amounts of data on consumer behavior allows for precise targeting and personalization, thus making data-driven advertising a key driver. Adtech leverages this data to deliver more relevant and effective ads. Automation in ad buying through programmatic advertising platforms is gaining prominence. It optimizes ad placements and budgets in real-time, increasing efficiency and effectiveness.

The proliferation of smartphones and mobile apps is leading to a surge in mobile advertising. Adtech solutions cater to the unique requirements of this channel, including in-app ads and responsive design. Video content consumption is on the rise, and adtech facilitates video advertising across platforms, which is driving demand for video ad solutions. Advertisers are increasingly investing in adtech to detect and prevent ad fraud, ensuring their budgets are spent on legitimate traffic and impressions. Adtech enables advertisers to reach consumers across multiple devices, providing a seamless user experience and better ad performance.

Consumers expect personalized content, and adtech tools enable advertisers to deliver tailored ads based on user data, leading to higher engagement and conversion rates. Adtech platforms focus on ensuring ads are viewable by real audiences, enhancing transparency and accountability in the industry. Stringent data protection regulations, like GDPR and CCPA, are compelling advertisers to invest in adtech solutions that facilitate compliance with privacy laws. Adtech leverages AI and machine learning for predictive analytics, ad targeting, and content optimization, enhancing campaign outcomes. The rise of online shopping and e-commerce is increasing demand for adtech solutions to drive targeted digital advertising campaigns. The growth of over-the-top (OTT) and video streaming services is leading to increased investment in video adtech.

AdTech Market 2024-2032 Competitive Analysis and Segmentation:

Competitive Landscape with Key Players:

The competitive landscape of the AdTech market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • Adobe Inc.
  • Amazon.com Inc.
  • Criteo
  • Google LLC (Alphabet Inc.)
  • Meta Platforms Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • The Trade Desk Inc.

Key Market Segmentation: 

The report has segmented the AdTech market on the basis of solution, advertising type, platform, enterprise size, industry vertical and region.

Market Breakup by Solution:

  • Demand-Side Platforms (DSPs)
  • Supply-Side Platforms (SSPs)
  • Ad Networks
  • Data Management Platforms (DMPs)
  • Others

Market Breakup by Advertising Type:

  • Programmatic Advertising
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Native Advertising
  • Others

Market Breakup by Platform:

  • Mobile
  • Web
  • Others

Market Breakup by Enterprise Size:

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

Market Breakup by Industry Vertical:

  • Media and Entertainment
  • BFSI
  • Education
  • Retail and Consumer Goods
  • IT and Telecom
  • Healthcare
  • Others

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Browse full report with TOC & List of Figure: https://www.imarcgroup.com/adtech-market

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

Contact US:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145 | United Kingdom: +44-753-713-2163

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