There has been a consumption at a very high level of the content on their mobile devices at a very high level since the inception of the pandemic in India. The population of India is highest in the world. This has provided a boom to the M&E industry. This trend has altered the way stories are told. VFX and 3D animation play a substantial role in content creation.
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VFX and Animation is on the Rise
Contempt the economic slump and production halt in the initial months of the pandemic, the media and entertainment industry has observed massive development. M&E providers compete for customers to stay on their platforms for long.
VFX and 3D animation have become popular recently. Now, production companies, and content creators make use of special effects and animation to tell stories.
Contemplate the films Inception, Avengers, Baahubali. These are a few of the well-known movies that has made use of VFX. Despite being a vital part of the content creation process, these demonstrate that animation have reached their pinnacle.
Demand for Animation has Never Been Higher
There are more than a few reasons why animation work has not slowed down. The COVID-19 outbreak forced them to reconsider their business models. Due to the augmented requirement for content for example web series, films, most studios complete them with 3D animation than live actions.
Also, the pandemic presented a good chance for artists to test their limit. VFX and animation serve as enablers, permitting the illusion to become real and filling fantasy into the real world.
Adoption of New Tech Accelerated because of the Pandemic
It is believed by the experts that the virtual production holds the future of the industry. Filmmakers who were stuck in their projects were rescued by these kinds of advanced technologies. This allowed them to set up their own offices from home. These can turn any room into a studio-.
Shahrukh Khan's Zero’s animation, for instance, to get a sense of the kind of tech that is being talked about. The whole chimp scene was filmed in Mumbai for this film. Though, they seemed to be in the U.S. All of this was accomplished with the use of ‘Techno Dolly,' which is a virtual production and motion control system.
Virtual tech acceptance will grow even more in the future. Some of these virtual techs will persist even if limitations are eased. This tech will be used by more production studios in the Indian studios in the future.
Coming to a Conclusion
It is because of the increasing use of VFX technology in the Indian films and growing usage of OTT platforms and social media. The industry growth will continue to grow in the years to come, as there will be no stopping the use of modern tech in the Indian Media and entertainment Industry, for the creation of high- graphic content.
