In today’s competitive business landscape, having a strong online presence is crucial to stay ahead of the crowd and achieve long term success. Whether you would like to extend your business digitally or reach a wider audience base, making a website with sophisticated features, especially leveraging front end technologies is important. A sleek, simple, and feature-rich website not only helps you find more customers but also enhances your user experience, and drives sales significantly. In this blog, we are going to discuss how website development companies make a website from scratch. Let’s get started.
How to Make a Website?
Creating a website for a business usually involves a number of activities and steps. Here is a quick guide to the simple website development process.
- Define Your Project Purpose & Business Goals
Before you embark on your website development journey, it’s important to understand what your project objective is and also define all your business goals. You can start by finding answers to the following questions:
- What’s the key purpose of your website?
- Who’s your target audience?
- What goals do you need to accomplish?
Defining all your project goals and purposes will help you make well-informed decisions throughout the business website design process. Some of the simple website functions include:
- Selling digital or physical products
- Providing services
- Posting data or information about the company
- Expressing your brands
- Sharing announcements and updates in a blog
- Highlighting customer reviews
- Turning visitors into major leads
- Growing your target audience
- Select a Website Builder
Selecting the right website builder accelerates the overall speed of the full-stack web development process. Website builders refer to the tools that are used to design stunning web pages & add features. Some of the important website builder features include:
- Themes & templates to boost creation
- Drag & drop design tools
- Custom options
- AI content creation features
- Images & videos content library
- Website, marketing & sales optimization
Over time, you need to upgrade your business website with advanced features and functionalities. The right website builders like Shopify website builder will allow you to modify your codes & take necessary actions if required.
Shopify website builder: Shopify website builder is a great choice to develop different kinds of websites and online stores. When you develop a site on the Shopify platform, you will get access to mobile-responsive themes, customizable, & 24/7 live support to develop your business website.
Once you start promoting content or selling products, the Shopify platform offers everything that helps you connect your audiences more effectively. You can easily accept payments, and customer info, capture leads, and automate emails within the Shopify platform.
- Select a Web Host
All websites are hosted on the server. Web hosting makes space on the server for your website & its accompanying data.
However, selecting the right hosting service provider is quite challenging as every service provider provides different plans with domain email accounts, storage, and data transfer limits.
You should consider several factors like server location, uptime, customer support, and the resources offered by the provider. If you choose Shopify eCommerce host, you will get:
- Unlimited bandwidth: You do not have to charge for your website traffic.
- Payment Card Industry compliance: PCI compliance helps to keep your customer info safe & secure.
- Fast servers: With fast servers, your customers can load the website instantly, no matter where they are.
- Unlimited email forwarding: It helps to save your time & also helps your business look more professional.
- Own domain: It will help you make & register your own domain name for your business website.
- Choose Your Domain Name
A domain name refers to the digital address of your website that allows people to find your online business on the internet. It’s crucial to choose a domain name that perfectly reflects your brand value.
It should be unique, quick to remember, and keyword specific. A domain name not only enhances your business credibility but also helps your website achieve better search engine rankings. While choosing the right domain name, you need to focus on the following things:
- Keep it simple and appropriate to your brand
- Select a TLD or top-level domain (if possible)
- Consider region-specific domains (.co.uk, .in, etc.)
- Include relevant keywords
- Select The Website Theme and Layout
After selecting the right domain name & hosting, your site is ready to be developed. Now, you need to find the perfect website theme and layout to match your brand and content. Before finalizing your design, plan the overall structure of your website. Make a proper roadmap that perfectly outlines the main web pages. Consider the below pages that are common for any websites:
- Home Page
- About Us
- Services
- Contact Us
- Blogs & News
- Testimonials
Technically, website themes are designed and developed for specific applications such as online stores, eCommerce, blogging sites, etc. To choose the best theme for your business website, you need to consider the following:
- Select a theme with several variations
- Look for multiple built-in features
- Never select themes based on colors & fonts only
- Test and preview different themes before finalizing
- Design The Website & Add Content
Web design is one of the important elements as it grabs and retains customers significantly. To start your web designing process, you have to consider the following factors:
- Responsive design: You have to ensure that your website looks & works well on any devices, including desktops, smartphones, and tablets.
- User-friendly & smooth navigation: Smooth web navigation makes it easier for your visitors to find what they are searching for with an intuitive and sophisticated menu structure.
- Visual appeal: Use attractive images, consistent branding, readable fonts, and catchy content to make your website more visually appealing.
- Optimized load times: Use efficient coding and compressed images to minimize the page load times of your website.
- CTA (Call-to-Action) button: Enhance user engagement of your website with well-placed CTA buttons, such as “Contact Us,” “Sign Up,” “Buy Now,” etc.
Now, you need to start adding engaging content with relevant keywords to your website. As content is the most important element of a website, you need to focus on its quality and user-friendliness. Moreover, you have to use the best SEO practices to optimize all your website content for better search engine rankings.
- Add Business Tools and Apps
Business tools bring a number of opportunities for any website and they also help in enhancing customers’ experiences & boosting sales. These third-party apps can connect your business site through external sales channels and social media. They upgrade your page design and content and make your fulfillment & shipping process streamlined. Many website builders have several libraries and integrations. However, with Shopify apps, you can:
- Create your email marketing list
- Easily run Facebook ads
- Add payment gateways to your cart
- Focus on Google data analytics
- Make loyalty programs
- Make lead-generation pop-ups
- Choose trending products to start selling online
- Integrate with other selling websites
- Provide live chat support
- Test & Publish Your Website
Now, your website is almost ready. However, before you launch your website, you need to test it thoroughly to ensure that it loads, works, and functions perfectly. You must check for broken links & design inconsistencies and also verify that all interactive features & forms work as intended.
In addition, you can also run a quick user experience check to ensure all services and products are properly placed and described. Once you are fully satisfied with the functionality, design, and content of your business website, it’s time to make it live. Notify your target audience through marketing channels, social media, and email.
Final Words
Making a website is a step-by-step process that usually requires proper planning, design, content, and ongoing maintenance. By following the above-mentioned steps & the best practices, you can build a website that will meet all your business goals & align with your target audiences. Whether you are making an eCommerce platform or a personal blog site, a well-designed website brings a number of opportunities and helps you reach a wider audience.
