Global Personal Lubricant Industry: Key Statistics and Insights in 2024-2032
Summary:
- The global personal lubricant market size reached USD 1.3 Billion in 2023.
- The market is expected to reach USD 2.1 Billion by 2032, exhibiting a growth rate (CAGR) of 5.15% during 2024-2032.
- North America leads the market, accounting for the largest personal lubricant market share.
- Water-based accounts for the majority of the market share in the type segment as it is considered safe for all skin types and is less likely to cause irritation or allergic reactions as compared to other types.
- Male holds the largest share in the personal lubricant industry.
- E-commerce remains a dominant segment in the market due to the increasing focus on enhanced convenience.
- The rising awareness of sexual wellness is a primary driver of the personal lubricant market.
- Aging population and the increasing acceptance of sexual wellness products are reshaping the personal lubricant market.
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Industry Trends and Drivers:
- Increasing Awareness of Sexual Wellness:
The rising awareness among individuals about sexual health and wellness is propelling the market growth. The shift towards more open discussions regarding sexual well-being aids in reducing the stigma associated with the use of lubricants, which is impelling the market growth. Public health campaigns, social media, and educational platforms are promoting the benefits of sexual wellness, which often includes the use of personal lubricants to enhance comfort and pleasure. People are more willing to purchase products that improve their sexual experiences. In line with this, the wide availability of the product via various distribution channels like online and offline stores is supporting the market growth.
- Aging Population:
The aging population represents a key driver for the personal lubricant market due to the natural physiological changes associated with aging. As people age, they often experience a decrease in natural lubrication, particularly during sexual activity, which can lead to discomfort or pain. Older adults, especially postmenopausal women and men experiencing erectile dysfunction, increasingly turn to personal lubricants to enhance comfort and intimacy. This demographic’s growing need for such products, along with improved healthcare and longer life expectancy, is contributing to the market growth. Besides this, the aging population is more likely to encounter medical conditions that lead to vaginal dryness or other sexual health issues.
- Growing Acceptance of Sexual Wellness Products:
Discussing or purchasing intimate products was often met with embarrassment or stigma, but this is changing as conversations around sexual health become more mainstream. The rising acceptance of sexual wellness products among the masses across the globe is bolstering the market growth. Pop culture, media, and influencers play a significant role in normalizing the use of lubricants, portraying them as essential for sexual enhancement rather than as taboo items. This shift is particularly visible in developed economies where sexual health is openly discussed. The increasing focus on sex-positive movements and an emphasis on pleasure and comfort in relationships are strengthening the market growth.
IMARC’s report provides a deep dive into the personal lubricant market analysis, outlining the current trends, underlying market demand, and growth trajectories.
Personal Lubricant Market Report Segmentation:
Breakup By Type:
- Water-based
- Silicone-based
- Oil-based
Water-based accounts for the majority of shares as it is considered safe for all skin types and is less likely to cause irritation or allergic reactions as compared to other types.
Breakup By Gender:
- Male
- Female
Male dominates the market on account of the focus on sexual performance and pleasure.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America enjoys the leading position owing to a large market for personal lubricant driven by the robust health and wellness culture.
Top Personal Lubricant Market Leaders:
The personal lubricant market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:
- BioFilm IP LLC
- Church & Dwight Co. Inc.
- Cupid Limited
- Karex Berhad
- LifeStyles Healthcare Pte Ltd
- Lovehoney Group Limited
- Reckitt Benckiser Group PLC
- Sliquid LLC
- The Yes Yes Company Ltd.
- Trigg Laboratories Inc
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