Account-Based Marketing Market size was valued at USD 1.07 Bn. in 2023 and the total Account-Based Marketing Market revenue is expected to grow at 13% from 2024 to 2030, reaching nearly USD 2.39 Bn.
Account-Based Marketing Market Overview:
Maximize Market Research is a Business Consultancy Firm that has published a detailed analysis of the Account-Based Marketing Market. The report includes key business insights, demand analysis, pricing analysis, and competitive landscape. The report provides the current state of the Account-Based Marketing market by thorough analysis, and projections are made up to 2030.
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Account-Based Marketing Market Scope and Methodology:
The Account-Based Marketing market report covers a wide range of topics that impact market dynamics, trends, opportunities, and challenges. It also includes a thorough analysis of the worldwide landscape. This comprehensive analysis also looks at how the market is divided into segments according to services category, company size, end-user sector, and geographical regions. The study also closely examines major industry participants, assessing their approaches, line of business, results, and place in the Account-Based Marketing market. To give a comprehensive picture of the market environment, a thorough evaluation of macroeconomic variables, regulatory frameworks, and technical developments is also carried out.
Also, the research offers detailed insights into the dynamics of the Account-Based Marketing market, including opportunities, challenges, constraints, and drivers. Using a bottom-up methodology, estimates of the size of the worldwide and regional Account-Based Marketing market were developed. The study provides a thorough value chain analysis that clarifies the Account-Based Marketing production process and incorporates information about distributors, consumers, and raw materials. Furthermore, the use of PORTER and PESTLE studies, in conjunction with evaluations of market attractiveness, enhances comprehension of the Account-Based Marketing market on a global and micro level.
Account-Based Marketing Market Regional Insights :
The size and trends in the Account-Based Marketing market in each of the following regions are thoroughly examined in this research: North America (which includes the United States, Canada, and Mexico); Europe (which includes France, Spain, Germany, Italy, and other European countries); Asia-Pacific (which includes China, Japan, India, Australia, South Korea, ASEAN countries, and others APAC countries); South America (which includes Argentina, Brazil, and other South American countries); and Middle East and Africa (which includes South Africa, Egypt, and other MEA countries).
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Account-Based Marketing Market Segmentation:
by Component
Tools
Services
The tools section is anticipated to increase at the highest CAGR throughout the projected period, according to Components. Each of the many instruments that are available has a distinct function, benefit, and price. Leadfeeder not only shows the employees' contact details but also the websites that businesses frequent. LeadGenius is a resource that blends software and human knowledge. The platform gathers and filters data intelligence, but to ensure continuously high-quality data, their clients have access to human research teams. Consequently, it is an extremely accurate answer.
by Deployment
On-Cloud
On-Premise
Over the course of the forecast period, the on-cloud sector is anticipated to increase at the greatest CAGR. owing to enhanced scalability, speed, IT security, 24/7 services, and workflow efficiency as well as high-end dataset preservation. Businesses may store, manage, and analyze critical data on distant computers hosted online thanks to cloud computing. The growing emphasis on providing customer-centric applications to boost customer satisfaction, the increasing amount of data generated by websites and mobile apps, and the growing need to control and reduce Capital Expenditure (CAPEX) and Operational Expenditure (OPEX) are some of the factors driving the growth of emerging technologies.
by End User Industry
BFSI
Retail & E-commerce
IT & Telecommunications
Government
Travel & Tourism
Healthcare & Life Sciences
Other
Throughout the projected period, the BFSI segment is anticipated to expand at the greatest CAGR based on end-user industry. As part of the BFSI industry's goals for digital transformation, financial services firms are putting digital marketing tactics into practice. This helps advertisers reach a much wider audience and automates marketing processes. A crucial tool used by financial services marketers in sectors like commercial banking, asset management, insurance, and investments is account-based marketing, which helps them find and target the accounts that are most valuable to them.
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Account-Based Marketing Market Key Players:
1. Terminus Software (US)
2. Act-On Software (US)
3. AdDaptive Intelligence, Inc. (US)
4. 6sence (US)
5. MRP Prelytix (US)
6. Drift.com, Inc. (US)
7. HubSpot (US)
8. Integrate (US)
9. Iterable (US)
10.Kwanzoo (US)
11.Alyce, Inc. (US)
12.MetricFox (US)
13.Obility (US)
14.Madison Logic (US)
15.TechTarget (US)
16.Triblio (US)
17.Uberflip (Canada)
18.Jabmo (France)
19.Momentum Group Limited (UK)
20.EngageTech (UK)
21.Vendemore ( Sweden)
22.Albacross Nordic AB (Sweden)
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Key questions answered in the Account-Based Marketing Market are:
- What is Account-Based Marketing?
- What was the Account-Based Marketing market size in 2023?
- Which are the factors expected to drive the Account-Based Marketing market growth?
- Who are the leading companies and what are their portfolios in Account-Based Marketing Market?
- What growth strategies are the players considering to increase their presence in Account-Based Marketing?
- What are the upcoming industry applications and trends for the Account-Based Marketing Market?
- What will be the CAGR at which the Account-Based Marketing market will grow?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Account-Based Marketing Market?
- What are the different segments of the Account-Based Marketing Market?
- What is the growth rate of the Account-Based Marketing Market?
- What segments are covered in the Account-Based Marketing Market?
- Who are the key players in the Account-Based Marketing market?
- What are the key challenges and opportunities in the Account-Based Marketing market?
- Which application holds the highest potential in the Account-Based Marketing market?
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Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2023)
- Past Pricing and price curve by region (2018 to 2023)
- Market Size, Share, Size Forecast by different segment | 2024−2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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