Script
Script font resembles handwritten calligraphy, cursive, or other fonts. With this kind of typeface, the feel is warmer and hints at a personal touch provided to the packaging. Cursive handwriting fonts also show elegance and luxury.
Sans Serif font
‘Sans’ stands for without’. Sans Serif fonts never use the lines at end of the letters as found in serif fonts. One of the most common places where you will see a sans serif font is in advertisements during the 1800s. These fonts certainly portray a more informal tone and feel.
Include just what is required
It is quite simple to get overwhelmed with the amount of information you wish to include on your packaging. You want to give your customers as much information as possible for them to know everything with regard to your product and your brand. This could lead you to compromise on other elements like the size and type of font. You look to stand out from your competitors. As much as the right kind of typography and size is critical, so is the amount of information you place on your packaging.
Yes, your customers want to know about your product, but perhaps do not need to know about other similar products through your packaging. You could always use other kinds of marketing to talk about your broader range of products. However, if you have a subscription box business, then including information related to your eco-friendly products or each product included in the box may help attract more customers.
Size of font
Do not lose your font in the other elements of your packaging. It needs to be prominent and not overpowering that it takes away all from the other branding elements. Bear in mind a hierarchy of the most vital words, for instance, your brand name, which needs to be the boldest and largest. Following this, the other details, such as hashtag, tagline, and your social media handles, needs to be in a smaller, yet legible font.
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