Feb
21
Also called Ronnie 2K, Singh has seen NBA2K rise to heights that could have been imagined when the team first featured Michael Jordan on their cover in 2011. In an exclusive interview, Singh covered launch day and player ratings, as well as public involvement, the game's community and his role in the NBA2K team that makes it all possible.Note this interview has been edited lightly and streamlined for clarity.
"This game means so much to our culture and there are many people within our community, so it's all about making sure that the players are really satisfied. That comprises the NBA players that are playing our game, as well as the stars, the sportsmen," Singh said. "So today I'm sending out a number of codes to people. I've sent the game to Travis, PG, and others I'm really good friends with.
The social and cultural impact that this sport has, its launch day after launch, just keeps getting larger, and to be honest , it's quite overwhelming but really exciting as well. "As the spokesperson for NBA2K, Singh has an enormously significant role in the continuing growth of the sport. From facilitating the involvement of stars and athletes to personally engaging with the larger community, Singh understands the massive responsibility that he has.
"I believe I'm a bit like the funnel when it comes to the people with the most awareness. I've maintained relationships with each player in our game, but also our communityof players really relies on myself to ensure that they are up-to-date in the news," Singh said. "Our game isn't just drop it and leave it. Updates are every six weeks, significant ones with new music, new content in the game, brand new MyTeam cards, and brand new clothing apparel, every six weeks.
It's so much. Therefore, as the face of it all, I have a massive responsibility to reach all our consumers the most effectively we can. ""I believe it's an honor to be a part of the players. The topic is something they'll definitely talk about inside the gym," Singh said. "Even even Klay admitted that he's not been playing NBA2K since the Dreamcast, the fact that he cares about his rating that much, I know it's not true. I can see his gamer tag as he plays the game plenty.
But I also believe that in particular, was extremely upset over the 88-point mark. But do you know the funniest thing is? The team still had the second highest score. I believe that's part of the issue with having a friend who's leaps and bounds ahead of everybody How do you deal with that? Steph in 2015 has shot more than 10% more three-pointers than anybody else across the entire league. Then at some point will the team's rating not be 10% higher than everyone across the entire league? How do we deal with this? I'm guessing he's broke that scale."
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