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Blockchain technology is transforming digital marketing by enhancing transparency, security, and efficiency. Benefits include improved ad verification, streamlined supply chains, and enhanced data privacy. Key use cases are programmatic advertising, content marketing, influencer marketing, loyalty programs, and consumer data management. Challenges include scalability issues, integration complexity, regulatory uncertainty, high initial costs, and limited awareness.


https://explorepaper.com/block....chain-in-digital-mar

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explorepaper.com

Blockchain in Digital Marketing – Benefits, Use Cases, and Challenges - ExplorePaper

Blockchain marketing offers a promising future for the advertising industry, providing enhanced transparency, security, and efficiency. By leveraging blockchain technology, businesses can build trust with their customers, protect sensitive data, and