The direct-to-shape inkjet printer market is poised for substantial growth, with an expected valuation of USD 3.2 billion in 2024 and projections indicating it will reach USD 4 billion by 2034 . This market is anticipated to expand at a compound annual growth rate (CAGR) of 2.3% during the forecast period, driven by increasing consumer demand for personalized and intricately designed products.
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The Direct-to-Shape (DTS) inkjet printer market is expanding rapidly, driven by advancements in digital printing technology and the growing demand for customized packaging. DTS inkjet printers enable printing directly onto various substrates, such as bottles, cans, and other three-dimensional objects, without the need for pre-made labels.
This capability is particularly beneficial for industries like food and beverage, cosmetics, and pharmaceuticals, where personalized designs, branding, and traceability are crucial. The market is also being fueled by the rising demand for sustainable and cost-effective printing solutions. As brands seek to enhance product differentiation and reduce waste, DTS inkjet printing is poised for further growth, especially with innovations in speed, resolution, and material compatibility.
Direct-to-shape inkjet printers are meeting customer expectations by enabling the direct printing of graphics and designs onto containers, eliminating the need for labels and enhancing product aesthetics. This capability is crucial for brands looking to stand out in a competitive market, as consumers increasingly seek unique and customized items that reflect their individual preferences.
The rise in demand for customized products is a significant factor stimulating sales in the direct-to-shape inkjet printer market. As brands aim to differentiate themselves and create memorable shopping experiences, the ability to print detailed, high-quality designs directly onto packaging becomes increasingly valuable.
Another key driver of market growth is the adoption of UV-curable ink technology in direct-to-shape inkjet printers. This innovation prevents print quality degradation caused by exposure to UV radiation, ensuring vibrant and durable prints that maintain their visual appeal over time. The improved print quality and efficiency of UV-curable inks are making them a preferred choice among manufacturers, further propelling the market forward.
Key Market Drivers and Trends:
- Customization and Personalization Demand: Direct-to-shape inkjet printers enable manufacturers to print directly onto containers, meeting consumer expectations for personalized and intricately designed products. This capability is a primary driver of market growth, as customization continues to be a significant trend across various industries.
- Adoption of UV-Curable Inks: The use of UV-curable inks in direct-to-shape inkjet printers is revolutionizing the industry by preventing print quality degradation from UV radiation exposure. This technology enhances production efficiency with quick drying times, reduces energy consumption and waste, and results in vibrant, high-resolution prints that boost consumer engagement and sales.
- Plastic Substrate Dominance: Plastic substrates command a 28.4% market share, driven by their cost-effectiveness in manufacturing and delivery. The growing demand for branded packaging solutions further fuels the preference for plastic, which can be molded and sized to meet diverse product requirements.
Market Segment Insights:
- UV Curing Inks Segment: UV curing inks lead the market with a 37.8% share. These inks enhance production efficiency through quick drying times, lower energy consumption, and waste reduction. Additionally, the superior color vibrancy and resolution offered by UV curing inks significantly improve the visual appeal of printed products.
- Plastic Substrates: Plastic remains the dominant substrate in the direct-to-shape inkjet printer market, accounting for a 28.4% share. Its cost-effectiveness, flexibility in molding, and ability to meet varied product requirements make it a preferred choice for companies seeking to optimize profit margins and deliver high-quality branded packaging.
Explore Printing Technology Insights
Direct-To-Shape Inkjet Printers Industry By Category
By ink type:
- Solvent Based
- Water Based
- UV Curing Inks
By substrate type:
- Plastic
- Glass
- Metal
- Paper
- Fabric
- Wood
By application:
- Bottles
- Cans
- Drums
- Tubes
- Folding Cartons
- Others (Bags, Trays etc.)
By end use:
- Food
- Beverages
- Pharmaceutical
- Cosmetics
- Personal Care & Homecare
- Chemical
- Others (Automotive, etc.)
By region:
- North America
- Latin America
- Europe
- Middle East and Africa
- East Asia
- South Asia
- Oceania