Desktop publishing (DTP) refers to the generation of page layouts by using computer softwares, usually on personal desktop computers. In the modern era, these software solutions are often used for publishing and designing books, journals, newspapers, magazines, and other types of readable media. This domain is flourishing owing to the growing print publication and online content creation. The applications are used throughout the business world and are expected to maintain strong sales momentum. The growing demand within the business world’s visual sector and the need for intuitive illustrations, typefaces, and graphics are boding well for the global desktop publishing software market. Besides the business sector, the education industry is also contributing heftily to market growth. The growing sales of e-books and DTP-oriented operating systems are also set to prolong the promising growth trajectory.
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Increasing Sales of E-Learning Applications to Bolster Desktop Publishing Software Market Growth
Of late, the demand for online courses and e-learning platforms is unlocking novel possibilities for the long-term global desktop publishing software market expansion. Many students across several age groups and educators are actively using online assessments, digital textbooks, virtual classrooms, and e-books. The adoption of such cutting-edge technologies skyrocketed during the global pandemic and growing internet outreach. In addition, the number of e-books, e-learning apps, improvements in audio-visual technologies, and AR/VR advancements are collectively stimulating market growth. The major user base of these technologies constitutes millennials and generation Z which is growing in number. Moreover, continual improvements in networking technologies are expected to amplify the potential of DTP solutions.
Global Desktop Publishing Software Market to Grow Amidst Increasing Adoption of Linux for DTP Purposes
A key contributor to the paced demand for cutting-edge DTP solutions is the mounting sales and usage of Linux. This open-source operating system is free for usage and modification. This allows the market to be saturated with numerous Linux versions with their special features. The increasing availability of open-source operating systems and the development of new applications for Linux are boding well for the industry. Enhanced data storage capacity, system speed, cloud features, and dependability are also exploding the demand for Linux. In such a business landscape, the global desktop publishing software market is poised to flourish during the study period.
Increasing Employment of Digital Publishing Technologies to Cement North America’s Desktop Publishing Software Market Leadership
North America is expected to emerge as the leading desktop publishing software market in the forecast period. The major contributing factors owing to its favourable government policies encouraging innovation and sophisticated developments in the desktop publishing domain. The region is highly lucrative with the early adoption of advanced solutions and technologies. In addition, the sustained demand for digital solutions and the high concentration of leading market stakeholders are enabling the region’s strong market positioning. Meanwhile, the flourishing Edtech industry and growing adoption of digital learning are cementing Asia Pacific as the fastest-growing market region.
Leading Market Entities
Some of the most active players in the global desktop publishing software market include Canva, The Scribus team, Lucid Software, Microsoft, Adobe, Quark, Xara, Viva Distribution, Venngage, Serif, BeLight Software, Corel, and MadCap Software.
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