mobile, above all. Convenience of packaged goods Consumers really love the ability to take their favorite products with them on the go. Quantity also seems to be a major point of interest for packaging purposes. Depending on the amount of people they’re buying for, consumers appreciate the ability to buy products in packaging labeled “Family Size” or “Party Size” to accommodate a larger amount of people. On the other side of the coin, consumers appreciate single-serving size packaging which cuts down on wastefulness and ultimately saves the consumer money.
Believe it or not, the way a product is packaged greatly affects the way a consumer perceives the product. If the packaging is cumbersome and inconvenient to carry, most consumers will not buy when traveling, or when they have limited storage space, etc. These products suffer in sales when it comes to consumers seeking portability and transportability. In addition, the way food products are packaged can help indicate to consumers what portions are appropriate to eat in one sitting.
