| Go Pro | AZ1 Chatter | IMYO FYI | Tell your friends and family about INSTATEL & AZ1 |

The general recommendations here are to start small: Logo usage (size, spacing), primary/secondary fonts, color hex codes, and brand voice (casual? professional?). This article covers the question of what to include in brand guidelines and it includes templates! The good example of how it works would be: define “never do this” (e.g., stretch the logo). Update quarterly as you grow. Chaos prevention > damage control