The final project will involve creating a digital marketing plan for a small business. The plan should include an analysis of the target audience, strategies for reaching the audience, and specific tactics for implementing those strategies. Learners will present their plans in class, and provide feedback on each other's plans
Define digital marketing and its key components
Identify the benefits of digital marketing for small businesses
Real-World Examples:
Case studies of small businesses that have successfully implemented digital marketing strategies
Activities:
Research and analyze a small business that has implemented digital marketing strategies
Create a list of potential digital marketing strategies that could benefit the business
Write a short reflection on the benefits of digital marketing for small businesses
Discussion Questions:
How has digital marketing changed the way businesses promote their products/services?
What are some common misconceptions about digital marketing?
Engaging Video Script:
"Welcome to our Digital Marketing Course! In this module, we'll be introducing the key components of digital marketing and exploring why it's so important for small businesses. By the end of this module, you'll have a better understanding of how digital marketing can help businesses like the one we'll be working with in our final project."
