In the recent past, advancements in electric technologies have created niches for a plethora of innovative products. Electric blankets are one such innovation that is attracting consumer interest across the globe. Many industry stakeholders are investing in this technology and developing sophisticated types of electric blankets, namely durable, lightweight, battery-driven and water-resistant blankets among others. Moreover, microfibre fleece variants are also gaining traction owing to their warmth retention and natural insulation. Another favourable factor is their relatively low price, especially in comparison to traditional products such as space heaters. While cold regions are its primary markets, regular record-breaking temperature drops during winters across the globe are set to expand its prospects. These factors are poised to instigate a sound trajectory of the global electric blanket market during the upcoming forecast period.
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Paced Innovations and Introduction of Smart Products to Create Growth Outcomes
The innovations in the electrical appliances domain are enabling many industry stakeholders to develop special types of electric blankets. As the demand for these products continues on an upward trajectory, many specialised types of electric blankets have entered the market. Electric pads, over blankets, and under blankets are some of the most common types of electric blankets available today. Under blankets have heating pads that go beneath the bottom sheet and over the mattress to provide heat from below. They are also known as electric fitted sheets or heated mattress pads. These trends are stimulating the robust expansion of the global electric blanket market.
Increasing Occurance of Extremely Cold Weathers to Aid Global Electric Blanket Market Expansion
The demand for electric blankets is showcasing a significant upswing amidst increasingly extremely cold winters. The electric blankets are great for overcoming consistently low temperatures on account of their distinct features. People living in cold regions are preferring to buy these sheets as they are less expensive to buy and use than space heaters. Moreover, the geriatric population is growing continuously across the globe. This section is particularly sensitive to water changes and extremely cold is very dangerous for them. These factors, coupled with the thriving hospitality industry are collectively prolonging the promising growth trajectory of the global electric blanket market in the years to come.
High Disposable Incomes in North America to Aid Prolonged Demand Creation
The increasing occurrence of harsh winters and a high consumer propensity to use innovative gadgets are sustaining the growth of North America’s electric blanket market. The region is set to maintain its dominance amidst increasing sales of affordable electric blankets in key economies such as the USA. They are able to provide warmth while limiting energy consumption and without disturbing the thermostat. Besides, increasing homeownership and disposable incomes are also positively impacting the regional market. It is also being used to relieve people suffering from muscle and joint pain.
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Most Notable Players
Some of the most active players currently operating in the global electric blanket market include Shanghai Shenda Co. Ltd., Jarden Corporation, Morphy Richards Ltd., Beurer GmbH, Snugnights UK LLP, Biddeford Blankets, LLC, PIFCO, Slumberdown Company, Silentnight Group Ltd, Shavel Associates Inc., Glen Dimplex Group, CDB Goldair Australia Pty LTD, E&E Co. Ltd., MAXSA Innovations, and Shijiazhuang Mengjie Industry Co. Ltd.
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