Raffles are a fun and unique fundraising option for nonprofits. They can be used to stand out at events, attract new online followers, and build relationships with community partners. Nonprofits can choose to host a raffle as a standalone event, or include it in an existing fundraiser such as a walk, bike ride, or auction. Regardless of how your organization chooses to run the raffle, be sure to follow all state regulations and make necessary preparations. This includes obtaining any required permits, creating and promoting the event, and making sure all participants understand the terms of participation.
The first step in a successful raffle is collecting enticing prizes. Reach out to local businesses, vendors, and major donors for donations of goods or services. Obtaining in-kind donations from these types of sponsors can help offset the cost of the prize, and it also provides your nonprofit with more marketing opportunities. If possible, try to tie the prizes in with your mission. For example, if you are an environmental conservation nonprofit, your prizes may include items such as recycled pens or reusable tote bags.
Once your organization has decided on the prizes, it’s time to start selling tickets! You can do this in a variety of ways, including placing jars with your raffle tickets around the community or at an in-person event. The ticket stubs should contain space for participant names, phone numbers, and email addresses. Make sure the tickets clearly display your organization’s contact information and describe the prize(s) being offered. You can also choose to add a space for participants to write their own comments or messages.
When promoting your raffle, include high-resolution images of each prize. This will encourage generous prize donors, as they can be assured that their donation will be well-used. It’s a great idea to post these images on your social media accounts in the weeks leading up to the event, and on your website during the campaign. You can also use these images in press releases and other marketing materials to promote your event.
Before the drawing, make sure all participants know what time they are expected to be present for the raffle draw. This will prevent a winner from being disqualified, and it will ensure that all winners are happy with the outcome. You can also choose to draw prizes at multiple times during your event to keep your audience engaged throughout the night.
After the raffle, it’s important to send thank you letters to your raffle sponsors and let them know what impact their contribution has made. This will encourage them to sponsor future fundraising campaigns and will help you maximize your donor outreach.
If your organization is planning to conduct more than one raffle per year, it’s a good idea to apply for a permit each time. This will save you time and money in the long run. If you’re unsure of the permit requirements in your area, contact your city or county and ask them to provide you with all the information you need.
