Evaporated milk, often referred to as dehydrated milk, is considered healthier than ordinary milk in many ways. It is able to retain all the nutritional value of milk while removing most of the water content of milk. Its broader application pool, acceptable nutrition content, longer shelf-life, and moderate pricing are the key supporter in creating the demand for evaporated milk. It is found to contain a great amount of vitamins C, A, and D, along with calcium, iron, and other nutrients. On top of that, it is more nutrient dense than fresh, powered, and condensed milk. All these nutritional factors are set to lead the global evaporated milk market to sound fruition during the forecast period. Moreover, it is homogenised and sterilized, thereby enhancing its food safety attributes. Moreover, its use is expected to increase amidst the increasing prevalence of cardiovascular diseases.
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Growing Application Pool to Maintain Strong Market Growth Trajectory
The demand for evaporated milk in domestic settings has upsurged by leaps and bounds in the last few years. Moreover, several industries are also contributing to this promising upscaling of the demand including food and beverages, bakery, and confectionery domains. The application of evaporated milk to process and manufacture milk-based beverages is a key factor in this regard. In addition, it is also used in making baby food products such as formula milk. Manufacturers are also able to offer evaporated milk in varying sizes of containers to cover large consumer bases. Such a business landscape is poised to enable the expansion of the global evaporated milk market.
Increasing Health Challenge of Lifestyle Disorders to Boost Evaporated Milk Sales
The increasing prevalence of lifestyle disorders such as cardiovascular diseases, diabetes, and high blood pressure is pushing people en masse to change their consumption habits. People are becoming more conscious about their diets and their nutritional intake values in great detail. These changes in consumer behaviour and mindset are positively impacting the demand for evaporated milk. With the increasing traction for cholesterol-free food products, evaporated milk is exhibiting tremendous promise. Moreover, evaporated milk made out of full milk is found to be just as healthy as coconut milk without compromising the flavour profile. To this end, the global evaporated milk market is expected to grow in the foreseeable future.
Europe to Lead Evaporated Milk Market on Account of Changing Consumer Behaviours
Soaring demand for dairy products and increasing health awareness are cementing Europe’s dominance over the global evaporated milk market. The consumers in the region are showcasing a notable propensity for preferring foods with low sugar and fat content. Major regional economies such as the UK are contributing heavily to this trend. Moreover, the increasing sales of bakery and confectionery products are furthering this growth momentum. Meanwhile, Aisa Pacific is expected to emerge as the fastest-growing regional market. This is due to the increasing demand for milk substitutes in developing countries such as Thailand and Malaysia.
Most Active Players
The most influential players currently operating in the global evaporated milk market include Arla, Yotsuba Milk Products, Fraser and Neave, Friesland Campina, Alaska Milk, Delta Food Industries FZC, DANA Dairy, Alokozay Group, Eagle Family Foods, and Nestle.
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