IMARC Group, a leading market research company, has released a report titled “Graphic Film Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. According to the report, The global graphic film market size reached US$ 27.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 36.0 Billion by 2028, exhibiting a growth rate (CAGR) of 4.3% during 2023-2028.
A graphic film refers to a sheet composed of polymer compounds used to print an image and offer a preventive layer for product labeling. It is made of different materials, such as polyvinyl chloride (PVC), polypropylene (PP), and polyethylene (PE), and is printed using rotogravure and flexography techniques. It facilitates water resistivity and durability and helps in enhancing the appearance of the product. At present, it is widely employed in electronics, automotive, pharmaceuticals, packaging, and home decor applications across the globe.
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Graphic Film Market Trends and Drivers:
Rapid urbanization and significant growth in the advertising industry represent one of the key factors positively influencing the market. In addition, the increasing adoption of graphic film in numerous industry verticals on account of its high flexibility, cost-effectiveness, and durability is propelling the growth of the market. Besides this, it is used as a preventive cover to protect the exterior components of an automobile. Moreover, the escalating demand for graphic films in indoor and outdoor advertising, vehicle graphics, and traffic and safety markings is strengthening the market growth. Furthermore, the integration of anti-bacterial properties in the graphic film is creating a favorable market outlook. Apart from this, the flourishing e-commerce industry and improvements in digital printing techniques are stimulating the growth of the market across the globe.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Polymer:
- Polyvinylchloride (PVC)
- Polypropylene (PP)
- Polyethylene (PE)
- Others
Breakup by Film Type:
- Reflective
- Opaque
- Transparent
- Translucent
Breakup by Printing Technology:
- Rotogravure
- Flexography
- Offset
- Digital
Breakup by End Use:
- Promotional and Advertisement
- Automotive
- Others
Competitive Landscape with Key Player:
- 3M Company
- Achilles Corporation
- Arlon Graphics LLC (FLEXcon Company Inc.)
- Avery Dennison Corporation
- CCL Industries Inc.
- Constantia Flexibles Group
- Drytac Corporation
- DUNMORE Corporation (API Group)
- DuPont de Nemours Inc.
- FDC Graphic Films Inc.
- Hexis S.A. and Kay Premium Marking Films Ltd. (ORAFOL Europe GmbH).
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