The size of the global market for creative management platforms was estimated at USD 998.8 million in 2022. With a projected CAGR of 7.8% over the forecast period, the market is expected to increase from USD 1,053.0 million in 2023 to USD 1,777.3 million in 2030.
The Creative Management Platform (CMP) is a cloud-based platform that unifies the various display advertising tools used by advertising and marketing professionals. These tools are provided with ad design builders and allow for cross-channel publishing, bulk dynamic creative creation, and the gathering and analysis of marketing data.
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Information about the report:
- Forecast Timeframe: 2023-2030
- The starting year is 2022
- Market Size in 2022- USD 998.8 million
- The market size in 2030 will be USD 1,053.0 million
- CAGR - 7.8%
- Segments Included: according to deployment type, application, enterprise type, sector, and geographic region
The Creative Management Platform Market is a large and growing sector that covers various aspects, such as market size, market share, market segment, and industry. The total amount of money that service providers make from offering their products to customers is referred to as the market size. The percentage of the market that is under the control of one provider, or a group of providers, is known as market share. The term market segment refers to the different categories of applications based on their functions, features, or target users. The term industry refers to the different sectors or domains that use applications for their business operations or activities.
Analyses of the worldwide Creative Management Platform Market are conducted across regions, end-user industries, and material types. The study thoroughly examines segments and their sub-segments with tabular and graphic depictions. The segmentation can help investors and market participants create plans based on the report's list of the segments with the highest revenue growth rates.
By User Analysis,
Market segments include advertisers & agencies and brands & publishers based on the type of user.
The segment of brands and publishers, which dominated the market in 2022, is anticipated to grow rapidly over the course of the forecast period. Publishers and brands use creative platforms to speed up the production of advertisements and automate processes. Utilizing the creative platform, according to Bannerwise, allows brands to save 90% of the time spent developing and disseminating creatives.
By Enterprise Type Analysis,
SMEs and large enterprises make up the market segments according to the type of enterprise.
The large enterprise segment, which dominated the market in 2022, is anticipated to expand at a rapid CAGR over the course of the forecast period. Large businesses use the innovative approach to design, coordinate, and deliver digital marketing and advertising campaigns.
By Industry Analysis,
The market is divided into the following industries: telecom, retail & e-commerce, gaming, travel & tourism, entertainment, and others.
The travel and tourism sector is anticipated to grow rapidly in the upcoming years. When creative solutions are integrated with digital asset management, they provide more options for editing, reviewing, batching, and publishing assets to various distribution channels. Therefore, this integration will have numerous positive effects on tourism. It can be repetitive, laborious, and time-consuming to create different ad variations for campaigns. In order to include promotional offers and advertisement copy and deliver targeted advertisements to audiences, a CMP preferably uses a template and creates several derivatives by automatically choosing the most appropriate image or video from digital asset management.
By Key Industry Analysis,
Major players prioritize implementing strategies like product launches, alliances, acquisitions, and others. Additionally, through strategic partnerships and collaboration, the market players offer the businesses cutting-edge features and innovative product offerings. The acquisition strategy is becoming more common as players look to increase their expertise and global presence.
List of Key Companies Profiled:
- Celtra (U.S.)
- Frontify (Switzerland)
- Ad-Lib.io (London)
- Adzymic Pte Ltd. (Singapore)
- Bynder (Netherlands)
- Marin One (U.S.)
- AdCreative.ai (France)
By Region,
In terms of geography, the market is examined across five key continents: North America, South America, Europe, the Middle East and Africa, and Asia Pacific. They are further studied across countries.
Due to the prevalence of major brands, publishers, and advertising agencies, North America held the largest market share for creative management platforms in 2022. According to an Oberlo study, US digital ad spending is anticipated to increase by 11.2% from 2022 to USD 271.2 billion in 2023. This is one of the major reasons for the growth of the market in the region. Following the pandemic, a number of industries, including those in entertainment, travel & tourism, and retail saw faster growth, and CMP demand is rising in these sectors.
The study report provides a thorough analysis of the size of the “Creative Management Platform Market” globally, including regional and country-level market size analysis, CAGR estimation of market growth during the forecast period, revenue, key drivers, competitive background, and sales analysis of the payers. The paper also discusses the principal risks and challenges that will be encountered over the projected period. The Creative Management Platform Market is divided into two categories: type and application. Players, stakeholders, and other participants in the global Creative Management Platform Market will be able to gain the upper hand by using the study as a valuable resource.
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