In 1977, reliance industries campa cola was expelled from the country when the Morarji Desai government refused to disclose its proprietary recipe. This led to the creation of Campa Cola.
Charanjit Singh, the promoter of Pure Beverages, who was previously producing Coca-Cola at his plants and had a substantial workforce at risk of unemployment due to the government's decision, introduced Campa Cola, an orange-flavored beverage, leveraging his existing resources. State-owned Double Seven and Bangs Up, introduced the same year by Parle Bisleri under Ramesh Chauhan, were competing brands. Double Seven, with a less popular taste, lost market share to Campa Cola.
Coca-Cola made a comeback in 1991 due to significant economic reforms and the need to counter Campa Cola's presence. As the "real thing" became more accessible, interest in Campa, which was at best an imitation, waned. Its prominence declined over the following decade, and by 2000, it was likely only visible in Haryana, where a small quantity was still being bottled.
