It was the network's growth that led to the 2009 lawsuit.
"The significance and usage of Madden NFL 24 Films has just went up," Dryer said. "It's an enormous prize for the Mut 24 coins players."
Money from Madden NFL 24 Films and the Madden NFL 24 Network goes into the league's national revenue stream that gets split between teams and distributed to players in the collective bargaining agreement.
"The Madden NFL 24 creates a library of films to market their products," he said. "Within this model will be thousands of participants who have rights to their own."
Dryer would not speculate on the value in Madden NFL 24 Films and how much revenue it generated. The increasing popularity, and the profits for the league and its teams suggest Dryer that the likenesses of former players have more value than they currently receive and that's nothing but more than they would receive through an agreement proposed by the league this year.
Madden NFL 24 Madden NFL 24 proposed an agreement in the spring of 2013. The settlement would put $50 million, with an estimated amount of $8 million in legal costs and taxes, into a fund to support retired players. The money from the settlement would be distributed over eight years . The money will go to approved charities that fund initiatives that benefit retired players. It also would establish an agency to issue licenses for retired players which could, ideally, create additional income for the fund.
What's the solution? Sending money directly to former players or Dryer
A number of high-profile former players have come out in favor of the settlement which includes Hall of Fame running back Jim Brown. Jim Brown, the Hall of Fame running back has a board of retired players that would be tasked with allocating the money from the settlement.
The federal judge in Minnesota approved the settlement proposal with more than 22.000 former players will have until Aug. 30 to accept the settlement or opt out of the deal. Dryer is encouraging his peers not to accept the settlement offer.
"They're making you an enterprise model along with the league, which would help collect money to help retired participants," Dryer explained. "But those models have proven to be dry wells."
The plaintiffs also have a problem about what they perceive to be an absence of transparency in the settlement and also the manner in which it is going to be carried out.
"We aren't quite sure why they come to come up with the $50 million figure," Dryer said. "The money goes to an account, the account will give it existing charities and then the charity amazingly, decides to donate the money to players. I would rather not be in a field I'm not sure about.
"What can be done is get money straight to the former player. This is the kind of thing we're hoping for. We're looking cheap madden 24 coins to find out what the source of revenue is in order to reach a settlement for all retired players.
"I'm leaving. I'm done with this agreement."
It's no secret that Madden NFL 24 leans heavily on its characters to market its product.