The global programmatic advertising market is predicted to touch USD 38.25 billion at a healthy 13.70% CAGR during the forecast period (2022- 2030), states the latest Market Research Future’s (MRFR) programmatic advertising market report.
Drivers:
Increasing Use of Smartphones to Bolster Market Growth
The increasing use of smartphones and social media platforms are predicted to propel market growth. Mobile advertising is being used on a wider scale and there is also more demand for sophisticated technology. Smartphones are replacing desktops as the first screen programmatic technology confidently making its way to mobile phones. The emergence of novel ways and tools for monitoring and measuring relevant data on mobile devices is impacting bright prospects for programmatic mobile video. Facebook for instance is presently playing a pivotal role in the rise of mobile programmatic.
Besides, the demand for customized content according to life events of consumers is also adding market growth.
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Opportunities:
Growing Automation in Online Ad to offer Huge Market Opportunities
The growing automation in online advertisement sector is predicted to offer huge market opportunities during the forecast period.
Restraints:
Lack of Expertise to act as Market Restraint
The lack of IT infrastructure coupled with shortage of skilled experts may act as key market restraints over the forecast period.
Challenges:
Absence of Straightforwardness to act as Market Challenge
The absence of straightforwardness due to developing number of badly advised exchanges is likely to act as key market challenges over the forecast period.
Key Players
The industry leaders in the programmatic advertising market are Rubicon Project (U.S.), Adroll (U.S.), DataXu (U.S.), Adobe Marketing Cloud (U.S.), DoubleClick (U.S.), Choozle (U.S.), Centro, Inc. (U.S.), AdReady (U.S.), PulsePoint, Inc. (U.S.) and Outbrain (U.S.) among others.
Regional Analysis
The Regional analysis of the US Programmatic Advertising Market is being read for Asia Pacific, North America, Europe, and the Rest of the World. It has been seen that the North American region is assessed to represent the most significant portion of the market. At the same time, the Asian Pacific region is projected to develop at the quickest rate during the figure time frame. During the estimated time frame, the North American area will keep ruling the piece of the overall industry attributable to the fast development of cell phone clients and the expanding populace via online media stages.
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