Inflight catering is a vital component of the aviation industry, as it not only provides food and beverages to passengers and crew but also enhances the overall travel experience. The global inflight catering market size attained approximately USD 14.54 billion in 2023. The market is estimated to grow at a CAGR of 4.60% in the forecast period of 2024-2032, reaching a value of around USD 21.79 billion by 2032. Various factors, such as the increasing demand for air travel, the expansion of low-cost carriers, the rising passenger expectations, and the changing consumer preferences drive this growth. In this blog post, we will discuss some of the key trends that are shaping the future of inflight catering and how they are transforming the way airlines and caterers deliver their services.
Health and Wellness Trends
One of the most prominent trends in inflight catering is the growing demand for healthier food options among passengers. According to a survey by the International Air Transport Association (IATA), 40% of passengers said they would like to see more healthy food choices on board. This reflects the increasing awareness and interest in health and wellness among consumers, especially in the wake of the COVID-19 pandemic. To cater to this demand, airlines and caterers are introducing more vegetarian, vegan, and gluten-free options, as well as dishes that are low in calories, fat, salt, and sugar. They are also emphasizing the use of fresh and locally sourced ingredients, which not only enhance the quality and taste of the food, but also reduce the environmental impact of transportation and storage.
Sustainability Practices
Another major trend in inflight catering is the adoption of sustainability practices, which aim to reduce the environmental footprint of the industry and contribute to the social and economic development of the communities involved. One of the main areas of focus is the reduction of single-use plastics in packaging, which account for a significant amount of waste generated by inflight catering. According to IATA, airlines generate about 6.7 million tons of cabin waste per year, of which 75% is plastic. To address this issue, airlines and caterers are switching to eco-friendly packaging materials, such as paper, cardboard, bamboo, and bioplastics, which are biodegradable, compostable, or recyclable. They are also implementing food waste reduction initiatives, such as optimizing portion sizes, donating excess food to charities, and composting organic waste.
Personalization and Customization
A third trend in inflight catering is the increasing personalization and customization of the food and beverage offerings, which aim to cater to the diverse dietary preferences and restrictions of the passengers, as well as to enhance their satisfaction and loyalty. According to a report by Future Travel Experience, 69% of passengers said they would be more likely to fly with an airline that offers personalized meal options based on their preferences. To achieve this, airlines and caterers are offering a variety of options, such as halal, kosher, diabetic, lactose-free, and nut-free meals, as well as allowing passengers to choose their preferred ingredients, cuisines, and flavors. They are also using technology to enhance the pre-ordering and customization processes, such as mobile apps, websites, chatbots, and in-flight entertainment systems, which enable passengers to order and pay for their meals in advance or during the flight.
Technological Advancements
A fourth trend in inflight catering is the introduction of technological advancements, which aim to improve the efficiency, quality, and safety of the food and beverage production and delivery. One of the technologies that is being adopted by airlines and caterers is data analytics, which enables them to understand the passenger preferences, behavior, and feedback, and to optimize the menu design, pricing, and inventory management. Another technology that is being implemented is smart kitchens, which use automation, robotics, and artificial intelligence to streamline the meal preparation, packaging, and distribution processes, and to reduce human error, labor costs, and food waste. A third technology that is being explored is blockchain, which provides a secure and transparent platform for tracking and verifying the supply chain and food safety of the ingredients and products, and for ensuring compliance with the regulatory and quality standards.
Global Influences on Menus
A fifth trend in inflight catering is the incorporation of global influences on the menus, which aim to reflect the diversity and richness of the world's cultures and cuisines, and to offer passengers a unique and memorable gastronomic experience. According to a report by GlobalData, 75% of consumers said they are interested in trying new and different flavors and cuisines when traveling. To meet this demand, airlines and caterers are collaborating with local chefs and culinary experts, who bring their expertise and creativity to the menu development and execution. They are also introducing themed menus based on the destination or cultural events, such as Chinese New Year, Oktoberfest, or Diwali, which showcase the regional specialties and traditions of the countries and regions visited.
