IMARC Group, a leading market research company, has recently releases report titled “Couscous Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, The study provides a detailed analysis of the industry, including the global couscous market share, trends, size and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the couscous market?
The global couscous market size reached US$ 33.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 42.7 Billion by 2032, exhibiting a growth rate (CAGR) of 2.79% during 2024-2032.
Factors Affecting the Growth of the Couscous Industry:
- Global Dietary Trends and Health Awareness:
The couscous market’s growth is significantly influenced by evolving global dietary trends and increasing health awareness. As consumers become more health-conscious, there is a rising demand for nutritious, low-fat, and high-fiber foods. Couscous, being rich in protein and fiber while low in fat, fits well into this category. This shift is particularly evident in regions where health-related issues such as obesity and diabetes are prevalent. Additionally, the growing trend of vegetarianism and veganism globally has bolstered the demand for plant-based foods, further propelling the couscous market. As such, consumer health preferences play a crucial role in shaping the market dynamics for couscous.
- Cultural Influence and Globalization:
Cultural influences and globalization are key drivers in the expansion of the couscous market. Couscous has gained popularity worldwide due to the globalization of food cultures. The increasing exposure to diverse cuisines through travel and media has led to a heightened interest in ethnic foods, including couscous. Moreover, the growing immigrant populations in various countries contribute to the demand for traditional foods from their native regions. As couscous becomes more integrated into different culinary traditions, its market sees a corresponding growth, driven by both traditional consumers and new adopters influenced by global culinary trends.
- Supply Chain and Technological Advancements:
The growth of the couscous market is also influenced by advancements in supply chain management and food processing technologies. Improved farming techniques and crop management have led to better quality and quantity of the raw materials required for couscous production. Additionally, advancements in food processing technology have enabled more efficient and cost-effective production methods, thereby increasing the market’s profitability. The development of better packaging solutions has extended the shelf life of couscous, making it more accessible to a broader market. Furthermore, efficient supply chain logistics facilitate the global distribution of couscous, thus expanding its market reach and contributing to its growth.
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Couscous Report Segmentation:
Breakup By Thickness:
- Fine Couscous
- Medium Couscous
- Thick Couscous
Medium couscous represented the largest segment due to its versatility in various culinary applications, balancing texture and flavor absorption effectively.
Breakup By Distribution Channel:
- Supermarkets and Hypermarkets
- Independent Retailers
- Convenience Stores
- Speciality Stores
- Online
- Others
Supermarkets and hypermarkets represented the largest segment as they offer a wide variety of couscous brands and types, catering to a broad consumer base with convenient accessibility.
Breakup By Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Europe emerged as the largest market for couscous because of its long-standing culinary traditions that incorporate couscous, coupled with a growing consumer preference for diverse and healthy grain options.
Global Couscous Market Trends:
The rising popularity of diverse and healthy cuisines is propelling the demand for couscous in modern diets. Consumers are increasingly seeking nutritious, easy-to-prepare food options that align with their health-conscious lifestyles. This shift towards wholesome eating habits is a key factor driving the market for couscous. The ease of online grocery shopping and the wide availability of different types of couscous, including whole grain and gluten-free varieties, enhance the consumer experience. Furthermore, the versatility of couscous in various culinary traditions, from salads to main dishes, caters to a range of dietary preferences, promoting its widespread acceptance in global cuisine.
Leading Companies Operating in the Global Couscous Industry:
- Ainsley Harriott
- Belazu Ingredient Company
- Bia S.p.A.
- Bob’s Red Mill Natural Foods
- Dari
- Ebro Foods S.A.
- Forafric
- Near East (Golden Grain Company)
- Riso Gallo SpA
- Roland Foods
- LLC, San Remo
- US Durum Products Ltd
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