Selling your home during the holidays may seem like a bad idea, especially with all the shopping to be done and family gatherings to attend. However, for the motivated home seller, this season can be a great opportunity. Here are some of the benefits to listing your home during the winter months:
Less Competition
With fewer homes on the market, it can be easier to stand out and sell your home during the holidays. Buyers who are house hunting during the holiday season tend to be serious buyers that are ready to make a purchase. They are typically working within a certain timeframe for tax reasons or have other factors that are pushing them to close by the end of the year. These buyers are more likely to be able to move quickly and are willing to adjust their schedules for showing accommodations.
In a smaller market, buyers have a better chance of seeing your home in person and getting to know you as the seller. This personal connection can help to build a trusting relationship that will carry through to the closing process.
A Cozy Home
Many people spend the fall and winter putting away their summer and spring decor and making their home more cozy for the season. If you are selling your home during this time, take advantage of the seasonal trends and make sure that your home is well-staged for potential buyers. Play soft classical music and set the scene with some fresh holiday flowers or a bowl of hot chocolate to create a warm and inviting atmosphere for your showings.
A Good Time to Offer Incentives
Incentives can be a powerful tool for selling your home, and they are even more important during the holidays. Offers can be made for closing costs, a credit towards upgrades or appliances or even just a gift card to a local restaurant. These offers will add a competitive edge and can help you get your home sold quicker during the holidays.
Keeping Up With Maintenance
In the winter, curb appeal becomes more important than ever. It’s a great time to touch up the paint, clean out gutters and spruce up your yard. Keep the driveway and walkways clear of snow and ice, and keep your lawn looking lush and green.
Find the Right Agent
When you’re planning to sell your home, it’s always a good idea to work with a Verified Partner Agent who will be committed to ensuring a successful transaction. They can connect you with real estate professionals who have experience selling homes during the holidays and beyond, and provide you with the tools and support you need to succeed in your real estate journey.
If you are interested in selling your home, click here to speak with a local agent today. They can answer any questions you have about your home sale, including whether it’s the right time of year for your situation.
