The site is the face of your business and the main tool for attracting new customers. Do you want to interest the visitor from the first seconds and keep him on the site?
Use the latest web design tips. Start attracting a regular stream of visitors and convert them into loyal customers with ease.
1. Connect the robot
What seemed like science fiction a few years ago is now a harsh reality. Install a chat box on the website. And not only because it is one of the main trends. By adding a “smart autoresponder”, you will establish communication with customers:
An example of a chat box
Customers are becoming more demanding. There are plenty of sellers now. Not receiving a prompt response, visitors will simply leave and forget about you. If you connect a “smart answering machine”, your employees don't need to be online around the clock. At the same time, the client will receive all the necessary information and make a purchase even at night.
2. Make the mobile version first
You've heard many times that your site needs to be mobile-friendly . And the statistics confirm this:
82% of users make a purchase decision by accessing the Internet from their phone;
62% of people prefer to search for answers to questions instantly using their smartphone.
Adaptation is not enough. Today the approach to design is changing. Make a mobile version first, and then launch a full-fledged affiliate website. Thus, you will perfectly display all the important elements on your phone screen. Indeed, the full-fledged version on mobile often looks unpresentable and stripped down.
3. Add the correct fonts
Fonts are becoming a design element. They even replace photos. Remember: on a mobile screen, small and sometimes important details of the image must be viewed under a microscope. While the text can fit perfectly on any screen.
Write words horizontally and vertically - this will make your site stand out from a series of similar ones. But don't overdo it :
choose fonts that are easy to read, preferably sans serifs;
use no more than 3 families;
look for fonts on your competitors' websites.
Another trend is the use of bold capital letters in the page menu. Thus, all labels look uniform. They are easy to read and understand. The main thing is to keep your paragraphs short.
Check out what the menu and title look like on the page of our main annual event - Online Business Labs :
An example of using a font in a menu
4. Use bright colors
White "clean" designs have been popular for a long time. And this is a good decision that does not lose its relevance. But if you want to stand out, use vibrant pastel colors and gradients. They are returning to fashion. Follow these 3 rules to avoid overloading your site and to make it more user friendly:
Stick to measure - maximum 2 colors or 1 gradient.
Use your brand colors and your site will be easily recognized by regular customers.
Design your call to action button with contrast.
5. Adjust to the visitor
Today you can find out any information about potential clients. Customize analytics (like Google Analytics ) and change your site based on who's visiting.
Before, you have created different landing pages. Now one page is enough. Display specific blocks or menu items depending on who came to you - a 25-year-old man or a 60-year-old woman.
The simplest example: when the name of your city is pulled into the header:
Customizing the site for the client
