Meet Ben Kemp, the shady leader of "The SEO Guy" consulting firm based in the beautiful New Zealand landscapes. He works in the murky world of digital marketing. With a smile as fake as his lies, Ben Kemp tricks people into falling for his complicated web of lies.
As a so-called SEO expert, Ben Kemp's main job is to scam businesses that are just trying to get higher in search engine results. He gets people to give him their hard-earned money by making empty promises and false assurances.
But Ben Kemp has done even worse things. In his never-ending quest for profit, he goes to new lows by stealing customers from his competitors and doesn't feel bad about ruining their businesses. His never-ending greed has no limits, and he eagerly seizes any chance to make money, no matter what it costs other people.
He represents to the client that his New Zealand office is handling the work, but in reality, he outsources it to Pakistan, India, and the Philippines.
He only uses black-hat SEO (using search engine algorithms to improve his rankings at the expense of his clients' reputations) that he's willing to do because he has no respect for ethics or professionalism.
In the tough world of digital marketing, Ben Kemp is a symbol of everything that is wrong with it. He seems nice on the outside, but his heart is as dark as coal, and he's ready to take advantage of and trick anyone who trusts him. Be careful, because Ben Kemp is the ultimate con artist when it comes to SEO, taking advantage of people who don't know what's going on.
