The global micellar casein market is growing owing to the rising demand from the sports nutrition industry. Micellar casein is a form of casein protein derived from milk that remains soluble at acidic pH levels of the stomach and releases amino acids more slowly into the bloodstream compared to whey proteins. This unique property makes it a popular choice among bodybuilders and athletes for post-workout recovery as it provides steady, prolonged amino acid delivery to muscles. Micellar casein supplements are also preferred by many consumers as they are easier on the digestion compared to other sources of protein such as whey.
The global micellar casein market is estimated to be valued at US$ 856.96 million in 2024 and is expected to exhibit a CAGR of 6.9% over the forecast period 2024 to 2031.
Micellar casein provides numerous health benefits such as muscle gain, regulating appetite, weight management, and good post-workout recovery. It can help boost lean muscle mass, reduce muscle breakdown, and improve exercise performance, making it an essential macronutrient for sports and bodybuilding enthusiasts. This rising demand from the sports nutrition and wellness industry is expected to drive market growth during the forecast period.
Key Takeaways
Key players operating in the micellar casein market are Arla Foods Ingredients Group P/S, The Milky Whey, Inc., ProteinCo, Havero Hoogwegt B.V., Idaho Milk Products, Inc., Milk Specialties Global, AMCO Proteins, Ingredia SA, Glanbia Nutritionals, Inc. These players are focusing on new product launches, expansions, and partnerships/collaborations to gain a competitive advantage in the market.
Key opportunities in the global Micellar Casein Market Demand include rising popularity of sports nutrition and wellness products. With growing health consciousness, more number of consumers are focusing on building muscle mass and improving physical performance through fitness and dietary supplements. This presents significant growth prospects for micellar casein in the coming years.
The micellar casein market is also expanding globally with growing consumer demand from regions like Asia Pacific and Latin America. International players are eyeing opportunities in emerging countries through strategic investments and regional partnerships. This allows them to cater to the needs of new markets thereby expanding their global reach.
Market Drivers
Growing sports nutrition and dietary supplements industry: The dietary supplements industry has witnessed significant rise in recent years with more number of people resorting to supplements to meet their fitness and wellness goals. This growing demand for sports supplements containing proteins, minerals, and other nutrients is driving sales of micellar casein.
Health benefits of micellar casein: As a high quality protein source, micellar casein offers various health benefits such as enhanced muscle growth, better exercise recovery, appetite control, and weight management. It has widespread applications across nutrition, healthcare and pharmaceuticals industry due to its functional properties.
Market Restraints
Concerns regarding side-effects: Some consumers may perceive certain risks of an over-consumption of proteins through supplements. Issues like gastrointestinal discomfort, additional calorie intake, and kidney problems can limit the adoption of micellar casein protein on a large scale.
Availability of alternative protein sources: The global protein supplements market hosts various options like whey, soy, pea and egg proteins that provide similar nutritional benefits. The availability of cheaper alternative protein sources and intense competition among supplement brands poses a threat to micellar casein's market share and growth prospects over time.
Segment Analysis
Micellar Casein Companies has two main segments - regular micellar casein and hydrolyzed micellar casein. Regular micellar casein is the dominating sub segment currently due to its widespread applications in sports nutrition and weight management products. It provides sustained release of amino acids into the bloodstream over hours to help build and repair muscles.
Global Analysis
The North America region accounts for the largest market share in the micellar casein market currently due to increasing health and fitness awareness among consumers. Rising demand for protein supplements to support active lifestyles has boosted sales of micellar casein products in the region. Europe is another major regional market and is expected to witness the fastest growth during the forecast period. Rising income levels and growing aging population concerned about health and nutrition is expected to drive strong demand for micellar casein products in Europe.
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About Author
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
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