The impact of health blogs is a subject that has been largely ignored in research. The study employed an experimental design that assessed the effects of blogging on the readers' behavior and control-related beliefs about the locus. The participants were randomly assigned the following three types of blog posts: a personal story and statistical information, or no blog post.
1. They're a type of communications
Health blogs give readers the chance to present their views and opinions. They also act as a medium for patients to communicate with healthcare professionals and other readers. Additionally, they provide a range of methods for health organizations to stay in touch the patients they serve.
Participants were randomly assigned to one of three blogs: personal story about melanoma, general cancer narrative, or a blog with statistical data about the melanoma. Blog excerpts were evaluated as useful, easy to read, and emotionally engaging. It was evident that a blog's use of information that is objective similar to statistics, could increase the number of readers and their intentions for taking preventative steps. However, the impact of this change on perceived obstructions to action were still substantial.
This study reveals that healthcare bloggers can be extremely successful in drawing attention to readers through telling their stories from the field. They can also motivate patients to act by providing useful tips and suggestions to incorporate into daily routines, such as eating a balanced lifestyle or conducting regular examinations of the skin.
2. They can be a great source for knowledge
The Health blog is a good source of health-related information or events, as well as information about news. They are able to provide information in variety of formats and can be used by individual users or business organisations.
Articles on wellness and health that have been substantiated by studies will be more believable to your readers. This is essential when the article is about serious topics like cancer obesity loss or heart disease treatment. Making use of trustworthy sources also proves that the author has completed the research and is confidence-based.
One study revealed that studying a blog post from a medical professional was a catalyst for people to decide to adopt precautionary healthcare decisions. However, the style of blog significantly influenced those goals. The statistics blog promoted screening because it diminished perceived barriers for action through proving that certain diseases tend to be more prevalent than others. Personal story blogs, too, encouraged people to take action although not as significantly as the statistics blog.
3. They provide a forum for discussion
Research has shown that reading medical blogs may affect the readers' intention to adopt future preventative health steps. Across all three types of blogs, readers who read patient blogs exhibited higher levels of intention of taking future preventative actions (scheduling appointments for skin exams, or making appointments with doctors) as compared to those that read a informative or news-focused blog. The interesting thing is that these findings weren't reflected in any impact on perceived barriers to taking such steps to improve your health. Individuals with expectations to know about Health Blog for sale and other details can feel free to look here.
Blogs are excellent for encouraging discussion about important aspects of well-being in the healthcare field, including menopausal symptoms and treatment for breast cancer. A well written blog post provides the reader with an expert opinion, a healthcare scenario that they can relate to or facts which will prompt them to do something. These blogs are also advertising tools for the healthcare industry, inviting patients and potential clients to engage with their service and products. A good example of this is Cedars-Sinai's health blog that chronicles a woman's successful endometrial surgery.
4. They're an source of motivation
A blog about healthcare can draw the attention of patients in a variety of ways, particularly if you include case studies or FAQ posts. These types of posts will aid in building credibility and trust with the readers of your blog, making them more likely to come to you for treatment.
Contrary to the traditional media and newspapers that are limited in what they write bloggers can post anything on their blogs. This is especially true for health bloggers, who can create articles with the aim of informing, criticising and educating readers or convincing them.
Research has demonstrated the influence of medical blogs on individuals' intentions to adopt protective measures for their health, like booking an appointment with a doctor or performing self-exams (e.g. exams of the breasts or skin) and asking an expert about their health risks. However, the influence of the format used in blogging on these goals is not clear. This study, which used Qualtrics XM survey software to randomly assign participants to 1 of three cancer blog excerpt conditions, looked at how the content of blogs affects the readers' decision to undertake preemptive health measures.
