The global disappearing packaging market is a rapidly growing industry centered around environmentally friendly packaging materials designed to dissolve, disintegrate or disappear upon use or disposal. This innovative type of packaging offers solutions to traditional waste management problems by removing the need for subsequent disposal. Made from organic compounds like starches, proteins or polyvinyl alcohol, disappearing packaging provides an alternative to single-use plastics that clog landfills and pollute the environment for centuries. Common applications include food casings, pouches, wrap, cups and straws made to safely degrade without trace when exposed to water or moisture.
The Disappearing Packaging Market is estimated to be valued at USD 4.26 Bn in 2024 and is expected to reach USD 8.96 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.
Key Takeaways
Key players operating in the Disappearing Packaging Market are Kuraray Co. Ltd., Aicello Corporation, Aquapak Polymer Ltd, Lactips, Notpla Ltd, GM& Packaging, Lithey, Mondi Group, The Mend Packaging, and Reckitt. Kuraray Co. Ltd. is a leading supplier of biodegradable polymers for disappearing packaging.
The growing demand for sustainable packaging solutions is a major driver for the Disappearing Packaging Market Growthindustry. Stricter regulations prohibiting single-use plastics along with changing consumer preferences are boosting demand for eco-friendly alternatives. Rapid growth of the food and beverage industry along with online food delivery services require more efficient packaging, generating opportunities for disappearing material innovations.
Global expansion is allowing market leaders to capture demand worldwide. Companies are investing in R&D to develop new material types and expanding manufacturing facilities globally. Partnerships with multinational brands are helping to scale production and distribution networks. Supply partnerships in emerging economies are enabling availability of disappearing packaging products in high-growth potential markets.
Market Key Trends
Water-soluble materials are gaining popularity in the disappearing packaging trend. New polymer formulations are being designed and tested that can fully dissolve in water, eliminating microplastics released by decomposition. This includes edible films for food and pharmaceutical products. Water solubility allows for disposal through sewer systems, improving sustainability. Another key trend is multifunctional materials that provide barrier protection comparable to traditional plastics but with disappearing capabilities. Advances like these are driving wider commercial adoption and market growth of the disappearing packaging industry over the coming decade.
Porter's Analysis
Threat of new entrants: New entrants face high capital requirements and will also find it difficult to compete with existing large players in the market.
Bargaining power of buyers: Buyers have moderate bargaining power as there are many options available in the market. However, demand for sustainability is increasing buyers' power.
Bargaining power of suppliers: Suppliers of raw materials have lower bargaining power due to availability of substitute materials. However, suppliers of speciality materials may enjoy some bargaining power.
Threat of new substitutes: Threat of substitutes is moderate as there are no direct substitutes but more sustainable packaging options continue to emerge.
Competitive rivalry: Intense as major players compete on sustainability, cost and quality.
Geographical Regions
North America currently dominates the disappearing packaging market in terms of value due to stringent regulations and growing consumer demand for sustainable packaging options.
The Asia Pacific region is expected to witness the fastest growth in the disappearing packaging market during the forecast period. Expanding e-commerce sector, growing middle-class population and increasing environmental awareness are driving the market in the region.
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