In the past decade, paced research and development activities in the agriculture industry have paved the way for several healthy food options. Moreover, the alarming rise in the incidence of chronic illnesses such as heart disease, cancer, diabetes, and obesity is creating an incentive for healthcare organisations and governing bodies to promote healthy lifestyles. These factors are collectively creating healthy grounds for the growth of the global microgreens market. Microgreens are young vegetable greens which have concentrated nutrient content and an aromatic flavour. Besides exceptional nutritional value and effectiveness in containing many health disorders, microgreens are also very convenient to grow. They can be easily cultivated in indoor vertical farming setups. Demand for microgreens such as broccoli, cabbage, cauliflower, arugula, peas, basil, radish, and cress is exhibiting a notable increase in such positive a business landscape.
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Increasing Indoor Vertical Farming to Sustain Supportive Market Trends
As healthcare challenges such as high chronic illness and obesity continue to mount, the awareness of maintaining good health is also increasing. Large sections of the population are readily adopting healthy and nutritionally rich diets. In such market conditions, the demand for microgreens has been growing at a promising pace. Global food production and agriculture industries are reacting appropriately to such trends by growing microgreens. They are adopting indoor vertical farming in which crops are carefully grown with sufficient light, temperature, and water along with providing appropriate growth catalysts. To this end, the global microgreens market is projected to exhibit profound growth throughout the forecast period.
Explosive Demand for Broccoli to Scale up Global Microgreens Market Expansion
As the global microgreens market continues to grow at a promising rate, several types of microgreens are carving their own niche across market regions. Broccoli is one such food item that is gaining tremendous traction across the globe. Such trends are developing due to broccoli’s several health and nutritional benefits. It is also known to help in containing inflammation, improve digestion, and boost immunity against chronic diseases such as cancer. In addition, broccoli microgreens have high sulforaphane quantity which supports heart health and deters cardiovascular disease. It also great has notable antidiabetic and anti-ageing properties, all cumulatively sustaining the demand for broccoli microgreens globally.
North America to Emerge as Leading Region Owing to Changing Consumption Patterns
Growing healthcare awareness and robust advancements in the regional agricultural industry are instating North America as the leading microgreens market. Many regional economies such as the USA and Canada are focusing efforts to uplift public health by promoting healthy dietary habits. Many campaigns are running to include more salads in diets and adopt vegan and vegetarian diets. All these factors are nurturing fruitful grounds for the growth of the microgreens market in North America. Meanwhile, Asia Pacific is also emerging as a lucrative market region amid growing populations and per capita incomes and high incidence of chronic illnesses.
Major Market Entities
The most active players competing in the global microgreens market include Living Earth Farms, AeroFarms, Farmbox Greens Inc., Fresh Origins, Teshuva Agricultural Projects Ltd., Gotham Greens, Good Leaf Farms, Chef’s Garden, and Bowery Farming.
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