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You hear about it all the time, you see it. You've heard about the Serge Ibaka thing last week in which he was able to get 35 million listeners on Spotify. It's like living in a way. And so 2K's responsibility in this respect is to try to be as authentic as it is and to challenge the boundaries of culture. In other words, whenever we can play into that, it's going to excite us.I need to ask this. Many fans were wondering why there wasn't a 2K23 joint cover featuring LeBron and MJ in the legend edition? Did you guys consider LeBron?
I'm sure 23 jumps into everybody's head, but I'm sure that us placing Jordan on a cover was more of a declaration about the most iconic athlete of all time . And we felt that this was the best 2K in history, and so we were making a statement by putting Jordan on the cover. It is the year of greatness, and we felt that Jordan was the best choice. We've obviously collaborated with LeBron in past covers and we'll keep doing so. He's an amazing partner , but I'm not saying the same thing with Jordan for us.
I'm sure that the fans want Kobe to play 2K24. Is there a chance for this? Who knows? We're so excited about 2K23 right now. Twenty-four is a long way away to be a bit distant, but we've had these discussions early and we'll just have see.At what point will you guys begin to consider two years from now? I'm not convinced you ever really move on. It's obvious that the game remains on the table for a couple of years. We released 2K22 content, which was released a week two ago.
The basketball arena will be 24/7 365 days a week and, with our game it will be authentic basketball. It must be exactly the same. I'm asking you how do we start thinking strategically about marketing covers, and so on and I'm sure it's an ongoing conversation, just like we've been discussing 2K24 and 2K25. Maybe this is how I can like answer 2K23 MT Buy a question that I'm certain is coming from you, and that's how do we get the Devin Booker cover right and what is the best way to get Devin?
