Summary:
- The global gluten-free products market size reached USD 20.7 Billion in 2023.
- The market is expected to reach USD 39.0 Billion by 2032, exhibiting a growth rate (CAGR) of 7.1% during 2024-2032.
- North America leads the market, accounting for the largest gluten-free products market share.
- Bakery products account for the majority of the market share in the product type segment because they are commonly accepted and used as staple foods in many diets.
- On the basis of source, the market is divided into animal source (dairy and meat) and plant sources (rice and corn, oilseeds and pulses, and others).
- Conventional stores remain a dominant segment in the market owing to the increasing visibility and accessibility of gluten-free products to draw in a wider customer base.
- The increasing availability of gluten-free options in restaurants and food service establishments makes it easier for consumers to choose gluten-free meals when dining out.
- Furthermore, the rise of online grocery shopping has expanded access to a wider variety of gluten-free products, allowing consumers to explore and purchase items that may not be available locally.
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Industry Trends and Drivers:
- Increasing Awareness of Celiac Disease and Gluten Intolerance:
Celiac disease is an autoimmune disorder where the ingestion of gluten leads to damage in the small intestine. As diagnostic capabilities have improved, there has been an increase in the number of people diagnosed with celiac disease and non-celiac gluten sensitivity. These conditions necessitate the complete avoidance of gluten-containing foods, such as wheat, barley, and rye, creating a strong demand for gluten-free alternatives.
Additionally, healthcare professionals and organizations have worked to raise public awareness about these medical conditions, helping more people understand the need for gluten-free diets. This has resulted in a larger consumer base for gluten-free products among those with diagnosed conditions and among those choosing gluten-free diets as a preventative or healthier option, bolstering the market demand.
- Growing Consumer Demand for Healthier Lifestyle Choices:
Growing consumer demand for healthier lifestyle choices is another critical factor driving the gluten-free products market. Beyond individuals diagnosed with celiac disease or gluten intolerance, there is a broader trend of consumers adopting gluten-free diets as part of a general movement toward health-conscious living. Many consumers perceive gluten-free products as healthier options, believing they contribute to weight management, better digestion, and overall well-being.
This health-oriented consumer shift has been amplified by influencers, athletes, and celebrities endorsing gluten-free diets, further boosting the popularity of gluten-free products. The trend is particularly noticeable in developed regions, where consumers are increasingly focused on the nutritional content of the foods they eat, thereby supporting the market growth.
- Product Innovation by Manufacturers:
Product innovation by manufacturers plays a significant role in driving the gluten-free products market. Initially, gluten-free products were often criticized for their taste, texture, and limited variety, which deterred many consumers from embracing them. However, advancements in food technology and product development have led to significant improvements in the quality and diversity of gluten-free offerings.
Today, consumers can choose from a wide range of gluten-free options, including bread, pasta, snacks, and baked goods, many of which closely resemble their gluten-containing counterparts in taste and texture. Manufacturers are also focusing on creating nutrient-rich gluten-free products, incorporating ingredients such as quinoa, chia seeds, and other superfoods to appeal to health-conscious consumers, aiding the market demand.
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Gluten-Free Products Market Report Segmentation:
Breakup By Product Type:
- Bakery Products
- Breads, Rolls, Buns, and Cakes
- Cookies, Crackers, Wafers, and Biscuits
- Baking Mixes & Flours
- Snacks & RTE Products
- Pizzas & Pastas
- Condiments & Dressings
- Others
Bakery products account for the majority of shares because they are in high demand due to their wide acceptance and frequent use as staple foods in many diets.
Breakup By Fabric:
- Animal Source
- Dairy
- Meat
- Plant Source
- Rice and Corn
- Oilseeds and Pulses
- Others
On the basis of source, the market is divided into animal source (dairy and meat) and plant source (rice and corn, oilseeds and pulses, and others).
Breakup By Distribution Channel:
- Conventional Stores
- Grocery Stores
- Mass Merchandisers
- Warehouse Clubs
- Online Retailers
- Specialty Stores
- Bakery Stores
- Confectionery Stores
- Gourmet Stores
- Drugstores & Pharmacies
Conventional stores dominate the market as they provide extensive accessibility and visibility for gluten-free products, attracting a larger consumer base.
Breakup By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
North America holds the leading position due to high consumer awareness of gluten-related disorders and a strong trend toward health-conscious eating.
Top Gluten-Free Products Market Leaders: The gluten-free products market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.
Some of the key players in the market are:
- Kraft Heinz Company
- Hain Celestial Group
- Boulder Brands
- General Mills
- Pinnacle Foods
- Kellogg's
- Hero Group
- Freedom Nutritional Products
- Warburtons
- Barilla Group
- Glutamel
- Raisio Group
- Dr. Schär Company
- Domino's Pizza Enterprises
- Alara Wholefoods Ltd
- Genius Foods
- Enjoy Life Foods
- Silly Yak Foods
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