I know 23 just jumps into everyone's mind, but I believe that putting Jordan on 2K23 MT a cover was much more of a statement about the greatest of all time right, and we thought this was the greatest 2K ever, and so we were making an impact by placing Jordan on there. This year is the year for incredibleness, and we felt that Jordan was the choice. We've definitely worked with LeBron in past covers and we'll do so again. LeBron is an excellent friend of ours, but I'm not saying we've always had Jordan for us.
I know the fans want Kobe for 2K24. Do you think there's a chance to do this? Who knows? We're so excited about 2K23 today. Twenty-four is a long way away however, we're having those conversations early, and we'll wait and see.At when will you guys begin to focus on two years from now? It's not like we'll ever get to that point. It's obvious that the game remains in the cycle for a few years. We released 2K22 content about a week or two years ago.
The basketball arena is going to be 24/7 and 365 days a year and with our sport, it's the true basketball. It has to be the same. The question you're asking me is as follows: when should we start thinking about marketing on covers, and everything else is an ongoing discussion, similar to how we've talked about 2K24 and 2K25. It's possible that this is how I can like answer a question I'm pretty sure will be asked, which is one of the questions that is on the Devin Booker cover right and how do we get there Devin?
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