The gift packaging market has undergone tremendous change over the past few years. Earlier, consumers and manufacturers were attracted towards bold, vibrant, and glossy packaging for various gifts. However, the global call to use sustainable and eco-friendly products, coupled with growing preference for chic and minimal styles, has propelled consumers to opt for clean materials for gift packaging. Over the next few years, this trend is poised to increase the demand for minimalist paper-based gift packaging materials. Moreover, key vendors in the gift packaging industry are consistently finding novel methods to provide creative designs that suit the purpose of the gift as well as its characteristics including weight, shape, nature, and fragility. Consequently, experimentation with latest design technologies is expected to bring significant growth in the gift packaging market.
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Vendors to Customize Gift Packaging Materials to Deliver Better Customer Experiences in Global Gift Packaging Market
Consumers around the world have become more tech-savvy and involved at every stage of the buyer journey. To enhance customer satisfaction, manufacturers are now increasingly taking their audience’s inputs to curate better products and deliver meaningful customer experiences. In the gift packaging market, this evolving phenomenon has led to a rise in the demand for customised packaging items. Tailored gift packaging materials are projected to witness a massive increase in demand during the forecast period. Customisation in terms of the chosen print design, paper, dimension, and colour has unleashed lucrative opportunities in the gift packaging market. Such a business outlook is expected to give manufacturers greater opportunities to interact with consumers, while increasing the sales of their customised gift packaging items.
Growing Preference for Sustainable Packaging to Create Novel Opportunities for Players in Gift Packaging Market
The demand for eco-friendly gift packaging has been rising exponentially, giving ample opportunities to experiment with emerging technologies and engage in open innovation. Concerns around climate change, environment protection, and curbing pollution have driven both consumers and manufacturers towards sustainable practices. This business scenario is projected to unlock significant growth prospects in the global gift packaging market. Given the rising bans on the use of plastics in the packaging industry, progressive manufacturers in the gift packaging market are expected to demand more paper and paperboard-based materials. In the coming years, the preference for biodegradable items is set to encourage industry leaders in the gift packaging market to experiment with technologies that can enhance the durability, aesthetic appeal, and flexibility of paper-based materials.
Asia Pacific Rises as Global Leader in Gift Packaging Market as Demand for Eco-friendly Packaging Grows Robust
The Asia Pacific is poised to emerge as the leading region in the gift packaging market. In Asia Pacific, China, and India are set to be among the most significant contributors to market expansion. The presence of a flourishing e-commerce sector, occurrence of several festivals, rise in disposable income, and fast-paced adoption of sustainable packaging are predicted to be the prominent growth drivers of the Asia Pacific’s gift packaging market. During the forecast period, Asia Pacific’s gift packaging market is poised to register substantial expansion owing to its growing consumer pool that seeks creative, minimalist, and sustainable gift packaging.
Major Market Players
Some of the key players in the gift packaging market include Hallmark Inc., Interpak, DS Smith Plc, Smurfit Kappa Group, Shenzen Fuziang Gift Packaging Co., Ebro Colour GmbH, Mondi Group Plc., and Packlyn Ltd.
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