Market Overview:
The fitness app market demonstrates significant revenue growth. The growing popularity of fitness apps and adoption of wearable devices are major driving forces defining the growing market landscape. Market Research Future (MRFR) asserts that the global fitness app market is poised to garner USD 156.82 BN by 2030, growing at a 27.8% CAGR throughout the assessment period (2022–2030).
Besides, the growing preference for online health fitness programs and the proliferation of fitness app programs mobile applications drive the market growth. The advantages of fitness apps and programs in delivering rewarding experiences boost the market size. The proliferation of smartphones, mobile networks applications, and broadband connectivity substantiates the market shares.
Health and fitness app usage have been growing significantly faster than other apps. Moreover, the growing awareness of fitness platform benefits and the easy availability of fitness apps online coaches guiding the fitness journey push market revenues. The recent COVID-19 pandemic provided a much-required impetus to market growth, exponentially increasing the demand for fitness apps.
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Major Players
Active market players are Google LLC (US), Samsung Electronics Co., Ltd. (South Korea), TomTom International BV (The Netherlands), Lenovo Group Limited (China), Nike, Inc. (US), Adidas AG (Germany), Under Armour, Inc. (US), Wahoo Fitness (US), Azumio Inc. (US), Asics Corporation (Japan), and Grand Apps (US), among others.
Additionally, the expanding digitalization and fitness app communities engaged in offering excellent coaching expertise foster the growth of the market. Many gyms have recognized the advantages of offering these services and launched streaming and digital fitness apps with personal trainers and instructors. Fitness app developers formed many strategic initiatives with technology companies to develop premium workout content, ramping up investments.
Global Fitness App Market – Segments
The market is segmented into types, platforms, device types, and regions. The type segment is sub-segmented into workout exercise apps, disease management, lifestyle management, sleep tracker, period ovulation tracking, nutrition diet, medication adherence, and others (meditation, brain training apps, etc.) The platform segment is sub-segmented into Android, iOS, and Windows. The device type segment is sub-segmented into smartphones, tablets, wearable devices, and others. The region segment is sub-segmented into the Asia-Pacific, Americas, MEA, and rest-of-the-world.
Fitness App Market – Geographical Analysis
North America is the leading market for fitness app solutions globally. Factors such as the increasing awareness of health fitness and the benefits of fitness apps, alongside a vast base of fitness enthusiasts, increase the fitness app market share. Besides, the penetration of online fitness solutions and virtual group fitness classes drives market growth.
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The growing awareness of the importance of health fitness and inclination towards physical fitness boost the region’s market shares. Moreover, the presence of remarkable players investing substantially in the research development of technologies substantiates market revenues.
The Asia Pacific region is an emerging market for fitness apps, presenting significant untapped opportunities. The proliferation of wearable fitness devices and smartphones influences the uptake of fitness apps in this region. Additionally, increasing per capita disposable income and uses of mobile phones fitness apps impact the market growth positively.
Fitness App Market – Competitive Analysis
Fiercely competitive, the fitness app market appears fragmented, with various notable players forming a competitive landscape. These players increasingly focus on product development and incorporate strategic approaches, such as collaboration, mergers acquisitions, expansion, and product launches, to gain a larger competitive share. Fitness app developers make substantial investments to drive RD activities to develop and expand required technologies.
Industry/ Innovation/ Related News:
Nov.11, 2022 — Snapchat, a social media platform, announced a partnership with Strava, an internet service for tracking physical exercise, incorporating social network features. Snapchat is working on widening its user base, funneling more of them into its map and spotlight sections.
Strava’s fitness app aims to track the progress and improve the performance of runners, hikers, and biking enthusiasts. Snapchat has also launched AR integration with the fitness tracking app Strava to provide an augmented reality experience for Strava users to enable them to create interactive visuals of their activity fitness progress and share it with friends and family via Snapchat.
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