Characteristics of good content.
High-quality content should have:
Relevance of the topic – the submitted content should address issues important to the user – inform about the latest changes in the industry, technical innovations, development trends or new regulations. It is also worth checking previously published materials regularly and updating their content if necessary.
Professionalism – the first few sentences of the text will tell the reader/viewer whether you understand what you are talking about at all. Therefore, before creating anything, you should study a given topic — only meaningful content will allow you to create the right image and arouse interest.
Linguistic correctness – any grammatical, spelling or language errors not only reduce the quality of the material, but also negatively affect your image. That is why it is worth checking each material at least several times, preferably with different tools — for example, the popular text editor from Google does not catch all punctuation errors and sometimes gives completely inappropriate sentences. The quality of the presented content is of particular importance if it is to be so-called eternal content.
A simple message. Your audience/customers should easily understand the content presented to them. If something is too difficult to understand, he would rather drop the text than explore the meaning of a less common concept or find meaning in an overly complex sentence. Of course, content intended for someone familiar with the industry will look different than content for a complete layman - here it is important to adjust the level of complexity for the target group.
The structure of the text – it cannot be denied that most Internet users only view texts without delving into their content. And certainly does not read compact blocks of text. Therefore, you need to ensure a clear layout — short sentences, small paragraphs, bold font, markers, subheadings and the appropriate layout of graphics. This layout on websites is also promoted by search engine algorithms.
Compatibility of links with the subject — if there are links in the material that are subject to verification by search bots (i.e. with the dofollow parameter), the content they lead to must be thematically linked to it. Of course, they should also be placed wisely — placing random links in random parts of the text is not an option.
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Unique content — even if the topic you are discussing has already been discussed many times, try to present it in the most unique way possible. Duplicated content will not only not interest the reader, but can also be completely ignored by bots and even lead to accusations of plagiarism. Also remember that different subpages of your domain with similar topics should not be optimized for the same keywords — then there will be a so-called backlog. cannibalization of keywords, thanks to which these pages will be displayed interchangeably in search results. Bots will not be able to determine which one is better suited to the entered query.
dilana vanda
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